When your business is the proverbial small fish in a big pond, it understandably has many challenges that are not present for major competitors. Some of the many things working in favor of major competitors include much deeper pockets, an established and well-known brand, a huge infrastructure and more. It may seem like your small […]
Back-End vs Front-End Programming You shouldn’t judge a book by its cover, but you have to judge an app by its user interface. Bad UI can ruin an application. Poorly designed back-end code will also ruin an application. Even great UI can’t save an application that doesn’t function properly. The user interface is normally the only […]
Sales is a Numbers Game “No one closes every sales call no matter how good the pitch is.” Anyone in the field can attest to this fact. I spent a summer in high school working for the St. Louis Symphony orchestra doing fund raising via the telephone. The best people had a higher close rate than […]
A fine dining experience is enhanced by many things, one of these being the design of the restaurant menu. Customers can make a well informed satisfied choice that stimulates the appetite by simply looking at the menu. A menu is more than just a list of dishes that a restaurant offers. It is an advertising […]
A top goal businesses have for their websites is growing their email list to boost chances for new sales. Generating leads is the lifeblood of your business. Optimizing your website so you’re creating multiple ways for visitors to opt into your list is a sure strategy for capturing as many fresh leads as possible. In […]
You have a business website, but it might as well not exist. It’s not drawing enough traffic, and to be honest, you’re not crazy about its look and function. Sounds like hiring a website designer is in your future. Whether your current website needs a refresh or you need an entirely new website, a website […]
Web design trends are constantly evolving to reflect the expectations and demands of online consumers. Even if your website was just designed last year, there is a good chance that at least one or two components of your site are in need of updating. The only way to guarantee that your website has a modern design is to […]
There’s a sad truth about new businesses—most of them fail. According to Neil Patel writing for Forbes, about 90% of all business startups fail within the first two years. Some fail because their products and services don’t match marketplace needs. Others fail because of slow growth and the inability to secure funding. For most failed […]
Are you ready to publish blog content that engages your readers, improves your ranking in search, drives new visitors to your site, and encourages other bloggers to link to in their posts? Generating inbound links (or backlinks) from respective bloggers pays you the ultimate compliment showing your website is worthy of being shared on other […]
Design Project Management Keep design clients happy with documented assumptions, clear expectations, and solid contracts. By Wesley E. Warren and Jessica Warren Good communication is essential when you provide website design services. If you follow the guidelines within this article, you should be able to greatly reduce billing and invoicing headaches that can come with […]