Top 5 Reasons Small Companies Love Hiring Freelance Web Designers

Running a small business can feel like a perilous journey. When it’s smooth sailing, nothing’s better than owning your own means. But when choppy waters threaten to sink your ship, it can be quite a harrowing experience. However, trying times require resourcefulness. Startups and small businesses are leveraging virtual workers to cut administrative costs, streamline communication, and quickly scale up or down.

Freelance web designers are highly sought-after. As such, companies must compete to get top talent. Often, smaller businesses lose out to companies that can offer comprehensive benefits, large salaries, and annual pay raises.

How can startups land top web designers without going bankrupt? How do they get web design projects done when economic prosperity is waning?

They utilize freelancers who are flexible, who can self-manage, work from anywhere in the world, and can quickly onboard to new projects.

Simplify a complex process

Small businesses simply don’t have the resources that large ones do. That is, while some international corporations can wait months to find, interview, and hire freelance web designers, smaller companies can’t afford a lengthy recruiting process.

Moreover, they might not have a team of technical hiring managers or mentors to conduct lengthy, intricate, and effective technical testing and interview rounds. Hiring freelancers through a recruiting service or curated marketplace greatly simplifies a costly hiring process. Outsourcing technical interviews and onboarding can save small and medium enterprises quite a bit more than a small chunk of change.

In fact, curated freelance services can often match businesses with an entire on-demand web design team. Working with many design freelancers for hire can save small businesses several months in time, energy, and headache.

Lowered costs and less administrative work

Additionally, freelance web designers keep costs down for businesses as less work needs to be done to get them on board and be productive. Rather than going through the process of training and acclimating, businesses can simply focus on giving a description of the project and letting them into the fold. 

What’s more, office space is not usually required as freelancers typically work remotely and are more efficient in an independent capacity. Remote freelancers give businesses a clear advantage when it comes to reducing costs and streamlining departments. Utilizing freelance web designers strategically will allow businesses to operate at the most minimal cost possible without losing any of the productivity of traditional employees. 

Somewhat ironically, remote work environments tend to draw people closer together and allow them to work in a more focused manner that is further emblematic of the company’s culture and reputation. Coworking in a typical office environment comes with different pressures and expectations that tend to build upon the employees, lowering their overall job satisfaction. 

However, working from home and the trust that accompanies it, typically results in a much higher job satisfaction rating thanks to the autonomy and mutual respect. Furthermore, communication is often much clearer up and down the ladder as entire companies can speak unilaterally through any of the major communication apps. Essentially, working remotely gives freedom to the employee that is reciprocated in the form of greater productivity at much lower operating costs. 

Freelance designers have a real-world portfolio 

Another advantage of enlisting remote talent is that their work experience is typically varied and reviewed quite openly. Many of the major freelance platforms show hiring managers the reviews a particular candidate may have gotten and their relevant work. Freelancers benefit from having a tangible and varied work history which is often found to be useful during development. Unique skillsets and experience aside, make freelancers great candidates because they are always pursuing projects that they believe in. Their profiles and portfolios are typically filled with certifiable work that demonstrates their proficiencies and their preferred projects.

Author bio: Romy Toma-Catauta works in the marketing field and is passionate about writing on web design, business, interior design, and psychology.