9 Web Design Principles that you should not avoid

This is an age of the internet. From entertainment to communication; from emergency services to transport, every single important aspects of our life are dependent on the internet. Besides, over the last couple of years, the internet has proven to be a very important and reliable medium as far as advertisement and business promotion is concerned. This is an era of digital marketing and web page development is considered to be a stepping stone and the backbone. If you are planning to design of web page for your business, in that case there are a couple of important aspects which you need to take into consideration.

9 Web Design Principles

Here are a few principles which would help you for designing an awesome website:

Purpose of the website:

This is the most important thing which you need to take into consideration. What is the website meant for? Are you planning to design one for the purpose of portraying your business and reaching out to your potential customers? Or you are planning to go for a e-store? Once you have determined the purpose, you will be able to figure out as to how you should progress with the designing.

Simplicity is the key:

No matter what the purpose of the website might be, you need to make sure that as far as the designing part is concerned, it needs to be simple. If you have a look at some of the most popular websites around; you will find that they are easy to navigate through, the content is written in plain and simple language and they are devoid of too much graphics and images. Of course, if you are planning for a promotional website, in that case you need to incorporate few graphical contents; however, make sure that you do not overdo it.


You need to keep in mind that you are designing a website in order to convey a message, promote your business or for any other reason. Therefore, it becomes very important for you to make sure that people can navigate through it properly and easily. Easy and smooth navigation is one of the most important criteria, as far as designing a website is concerned. No matter how attractive your website might be; as long as people are not being able to navigate through it easily, you won’t get the desired traffic

Visual Hierarchy:

This is all about arranging the elements in a website in a hierarchical manner, according to their importance. This can be achieved by the following:

  • Color
  • Size
  • Imagery
  • Texture
  • Style, and
  • White Space


The content of the website determines how effective is going to be. There are many websites around, which are devoid of any sort of fancy designing and graphical contents; however, they are still very popular simply due to the fact that they have excellent content. Content is particularly important if you are trying to convey a message and reach out to the people. As per as website content is concerned; there are specialized content designers and writers available, who can come up with some of the most enticing, interesting and engaging content which would help you attract more traffic towards your website.

Grid Based Layouts:

With the help of grids it becomes easier to structure the layout and to maintain an organized content. With the help of the grids, the elements on a page can be aligned properly and the page looks clean. With the help of grid based layout, it is possible to arrange all the content into a clean grid structure

Load Time:

Load time is one of the most important aspects that need to be taken into consideration. You cannot allow your visitors to wait for an eternity for the page to get loaded. According to a survey, nearly 75% of traffic avoid websites simply because they take too much of time to load. You need to make sure that the load time doesn’t exceed 3 seconds. In order to achieve this, try and avoid too many graphics and videos on your site.

Mobile Friendly:

With the advent of smartphones and tabs, people these days have the luxury of accessing the internet while they are on the move. This is why it is very important to make sure that your website is mobile friendly and can be accessed from different types of mobile devices. It needs to be mentioned in this regard that in case you don’t opt for a mobile friendly site, then you could be losing a considerable amount of traffic

SEO Optimized:

If you are planning to design a website for the purpose of business promotion, in that case, make sure that it is SEO optimized. This would ensure that the name of your website appears among the top search results generated by Google.

These are some important areas which you need to take into consideration while designing a website. In order to make sure that your website turns out to be a success, you cannot afford to miss out on any one of them. Apart from these, there are many other different types of technicalities that need to be taken care of. SEO is a critical part of a multi-channel marketing strategy.


In order to get the best results, make sure to deploy a reputed service provider, who would offer you consultation services in terms of the design of the website, content and various other important aspects. These days, websites are the face of any organization. Therefore, in order to ensure that you create a good first impression, it is absolutely essential to have a good and effective website. Your website needs to be designed in such a manner so that it meets the purposes of your visitors. Get in touch with a service provider for more details on website designing. Lots of thoughts and planning need to be put into, when it comes to a successful website designing. so, follow these 9 Web Design principles while designing a webpage

Author Bio: James Grills is a technical writer with a passion for writing on emerging technologies in the areas of iOS, Mobile application development and IoT technology. He is a marketing advisor – currently associated with Cumulations Technologies a mobile app development company in India.