backend-vs-frontend

Back End vs Front End The double-edged sword of great UI

Back-End vs Front-End Programming You shouldn’t judge a book by its cover, but you have to judge an app by its user interface. Bad UI can ruin an application. Poorly designed back-end code will also ruin an application. Even great UI can’t save an application that doesn’t function properly. The user interface is normally the only […]

Converting leads to sales.

How many Design Leads will Convert to Sales?

Sales is a Numbers Game “No one closes every sales call no matter how good the pitch is.” Anyone in the field can attest to this fact. I spent a summer in high school working for the St. Louis Symphony orchestra doing fund raising via the telephone. The best people had a higher close rate than […]

Expert Project Management for Designers.

Design Project Management Keep design clients happy with documented assumptions, clear expectations, and solid contracts. By Wesley E. Warren  and Jessica Warren Good communication is essential when you provide website design services. If you follow the guidelines within this article, you should be able to greatly reduce billing and invoicing headaches that can come with […]