“The Facebook ad platform is where you can truly transform a business”
Traffic is central to all online businesses, allowing you to reach customers and build relationships. With an incredible 1.79 billion active monthly users, Facebook will inevitably be at the core of any successful traffic plan. Facebook has users from across the world, all providing at least some demographic data that can be used by advertisers to target their ideal prospects. While building an organic following can be useful, the Facebook ad platform is where you can truly transform a business, gaining quick, targeted, and converting traffic. The Facebook platform is incredibly sophisticated, but there are still a number of tools you can use to improve your chances of success.
1. Facebook Tools
“The Ads Manager App lets you develop your ads directly from your smartphone.”
Initially, you will need to get used to creating ads. Facebook offers several tools to simplify the process. Ads Manager offers a step-by-step system, with objective, spend, bid, and ad type all inputted along the way. The Ads Manager App lets you develop your ads directly from your smartphone. Power Editor is a more advanced tool for anyone needing to create a lot of ads and variations. Facebook Pages is a simple way for users to promote their pages, posts, or businesses directly from their main page.
“Set up hundreds of ad variations in minutes…”
AdEspresso aims to simplify the process of creating, analyzing, and optimizing Facebook ads. The tool lets you set up hundreds of ad variations in minutes, while then offering data that can be used to get better returns from your campaign. AdEspresso aims to offer the same service that expensive enterprise software provides, but for smaller users who have a limited budget.
Qwaya is another tool that optimizes campaigns to gain the best results from the lowest spend. The tool will rotate ads and alter campaigns depending on the results. You can also schedule your ads for particular times and days, split test designs, and integrate with Google Analytics. Qwaya has been designed to make running and analyzing ads as easy as possible, with structured organization tools to stop larger campaigns getting too complicated.
4. Social Ads Tool
“E-commerce site owners can benefit from this ability to quickly create ads…”
Social Ads Tool is an ad manager tool that also offers services for those looking to outsource campaign management. The tool itself can be used for scheduling and optimization, while offering additional aids like integrating a product feed. E-commerce site owners can benefit from this ability to quickly create ads for a whole range of products in their store.
“The ability to download all advertising data, match it with your Google Analytics account.”
Funnel is a broader analytics product that covers a wide variety of advertising platforms, including Facebook, with the ability to download all advertising data, match it with your Google Analytics account, and gain detailed analysis of the results. Due to the comprehensive nature of Funnel, it is probably best suited to businesses that advertise across many platforms.
6. Social Optimizer
“View all data in the same place, tracking your return on investment.”
Social Optimizer integrates your Facebook account with their cloud software, also taking data from any merchant account, affiliate site, or e-commerce store. You get to view all data in the same place, tracking your return on investment. The ultimate goal of the product is to maximize the return you make for every dollar spent.
“Quick ad creation and integration”
Driftrock is a platform that aims to automate many of the time-consuming manual processes involved with Facebook advertising. Ads can be triggered based on a variety of factors, including news events and weather changes. Driftrock also allows quick ad creation and integration with your customer relationship management software.
“Facebook allows you to spend small amounts, so you can get used to the platform and track your results.”
You don’t necessarily need to spend too much additional money on tools and services when you first get started. Facebook allows you to spend small amounts, so you can get used to the platform and track your results. As you start to increase spending and add more campaigns, quality tools can simplify processes and offer excellent tracking services.
Facebook ads let you engage with your audience across multiple platforms, Facebook ads are automatically formatted for the mobile app or web browsers depending on the users device.
As with all ad platforms, a number of small improvements can radically alter your fortunes, allowing you to create profitable campaigns. When you have familiarized yourself with the Facebook ad platform, consider how some of these tools might help you reach the next level. If you need help, there are plenty of web designers that specialize in Facebook programming and design.