Pro Madison Wisconsin


Versa Studio

Ben Seigel
Designer Stats
Rank: #315
Points Earned: 350
Member Level: Bronz
Contracts Won: 7
Member Since: 2007
Madison, WI 53714 USA

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Please tell us a bit about your background. How did you get started in design?

When I got online in the mid 1990s, I first built a little web page for the lawn service I was running. I quickly realized I liked the combination of design and technical skills required to make a good website, and have been designing and developing ever since.

How long have you been with your company?

I've run Versa Studio since 2007.

Are you self taught or did you attend school for your industry?

I have a BA in Communications as well as various professional development and technical training, but the majority of my experience comes from doing.

What web browser do you use?

I use Vivaldi for development, because it's really fast. Chrome for its Network Tools (for troubleshooting) and Firefox as my day-to-day browser.

What is your favorite thing about the type of work you do?

Helping other small business owners succeed.

What advice would you give to someone looking to get into the web design field?

Always keep learning, and develop your soft skills along with your technical abilities.

What`s your favorite development language and why?

Twig templating language is by far the most powerful I've worked with.

If you could only use one language, which one would it be?


What do you see as the most prominent emerging technology?

Location/context aware websites and apps.

What advice would you give a client in order to prepare for a new project?

Read my book: Website planning for small business", and commit to working from a solid plan.

What is the most common problem you deal with when working with new clients who do not have much experience with working with designers?

They often underestimate the amount of time required to plan and execute a successful project.

Do you use a CRM (Customer Relationship Manager) or any type of project management or proposal software?

Yes. Insightly is our CRM, Basecamp is our project management tool.

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