Pro Reston Virginia


Victoria Valentine Design

Victoria Valentine
Designer Stats
Rank: #217
Points Earned: 415
Member Level: Silver
Contracts Won: 3
Member Since: 2010
Reston, VA 20191 USA

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Please tell us a bit about your background. How did you get started in design?

Design is hardwired in me. I can't remember a time I wasn't involved with visual media of some kind. Formal training and years of experience have served to hone my professionalism.

How long have you been with your company?

I have been an independent designer for a long time, after having worked in a Washington DC studio specializing in corporate, publishing, and institutional accounts, and then holding the position of Art Director of the American Film Institute.

Are you self taught or did you attend school for your industry?

I attended Kutztown State College (now Kutztown University) in southeastern Pennsylvania. I further my education constantly with courses to expand my expertise.

What web browser do you use?

Chrome primarily.

What social media do you use for work and play? Do you have a favorite?

Facebook and Twitter.

What is your favorite thing about the type of work you do?

Working with great clients to create beautiful solutions.

What advice would you give to someone looking to get into the web design field?

No matter what platforms come along to streamline the web design process, it's always essential to understand what goes on under the hood,

What`s your favorite development language and why?

I like frameworks for working in WordPress

If you could only use one language, which one would it be?


What do you see as the most prominent emerging technology?

As soon as you name one, another comes along!

Who is your typical client at the moment and what types of projects are you working on?

I am doing a lot of book design. New portals for self-publishers have democratized publishing, but there's no escaping the absolute importance of a professional design.

What advice would you give a client in order to prepare for a new project?

Know your market, know the adjectives you want your audience to perceive about you, then be willing to let the pro do her job.

What is the most common problem you deal with when working with new clients who do not have much experience with working with designers?

They have no idea what a professional designer can bring to a project! They don't know what they don't know. I call it "matching the wallpaper." They often get bogged down in some personal preference or idea of how it should look that has nothing to do with pitching the look of the job at the right level to hit the audience the way it should.

What is your standard hourly rate?


Do you have a minimum budget for a new client?

No. It depends entirely on the nature of the project.

Do you use a CRM (Customer Relationship Manager) or any type of project management or proposal software?

I don't use software like this. Each proposal and each project gets direct attention.

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Tell us about your web design or graphics project. There is no obligation.

I design effective visual communications for corporate, institutional, public interest, publishing, and media clients. I create the graphic body language of your verbal message, to make your story come to life in a coherent, effective, beautiful form.

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