Pro Ridgeland South Carolina

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XMSDesigns

Cindy Moser
Designer Stats
Rank: #161
Points Earned: 470
Member Level: Silver
Member Since: 2015
Ridgeland, SC 29936 USA

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How long have you been with your company?

I started my own graphic design, web design, and marketing company in 1995.


Are you self taught or did you attend school for your industry?

I have a degree in Marketing from the University of North Carolina at Wilmington. I also have certificates of completion in beginner and advanced InDesign courses, as well as Joomla courses from VTC online university. Otherwise, I had on-the-job training and/or am self taught in Adobe InDesign, Illustrator, Photoshop, and Dreamweaver.


What web browser do you use?

I am Mac based and primarily use Safari as a web browser. When I design web pages, I always test in Safari, Chrome, and Firefox on my Mac. I also test with Internet Explorer, Chrome, and Firefox on a PC, as well as Safari on my iPhone.


What is your standard hourly rate?

40


What social media do you use for work and play? Do you have a favorite?

I do a lot of marketing on Facebook. I often post a picture of something that I've created and it generates a lot of buzz with my Facebook friends and customers, which often leads to, "I love it, I want it, how much, and when can I get it."


Who is your typical client at the moment and what types of projects are you working on?

I regularly work with art galleries designing brochures, flyers, banners, postcards, catalogs, invitations, business cards, and envelopes.

I also design promotional items, business cards, car magnets, window decals, signs, brochures, posters, labels and flyers for distributors for a health and wellness supplement company. I've worked with over 350 distributors from this company over the past year and a half.

Additionally, I work with a residential community of 4,500 residents designing ads and getting their monthly newsletter print-ready.


What advice would you give a client in order to prepare for a new project?

I have several steps of advice that I would offer a client that's preparing for a new project.

First, know your target audience and relay that to the designer so they can generate ideas to attract that audience with the design.

Secondly, if you have sample designs from another company that you've seen and like, let the designer know. It gives insight to your taste in design and can save you time and money in the long run.

Finally, if you're doing something with a lot of text, it's best to read through and edit your text as best as possible before giving it to the designer. Often times, I receive a rough draft that changes frequently, which results in a lot of time and revisions and ends up costing the client extra money.


What is the most common problem you deal with when working with new clients who do not have much experience with working with designers?

I've been a designer for over 20 years and have managed a graphic design and prepress department for over 10 years. I'm extremely patient and have worked directly with many clients that are inexperienced and aren't sure what they want. Some designers get frustrated, pushy, and don't like to communicate. I'm easy going and I understand the importance of educating my client, providing them with everything they need and keeping the lines of communication open. If they don't want to understand or know how things work, I adapt to that easily as well. These projects often involve trial and error and multiple revisions, but that's part of the process and never a problem with me.


Do you have a minimum budget for a new client?

I do not have a minimum budget for a new client. I value all of my clients and welcome the opportunity to build a working relationship no matter how small or large their design needs.


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I have a degree in Marketing and I have over 20 years experience as a graphic designer. I've worked with thousands of clients from individuals to clubs and organizations to large corporations. I welcome the opportunity to work with you!






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