Pro Midland Michigan


Seven Sixteen Technologies LLC

Jonathan Poindexter
Designer Stats
Rank: #528
Points Earned: 245
Member Level: Copper
Midland , MI 48640 USA

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Please tell us a bit about your background. How did you get started in design?

I began working with the site creator with my first Internet connection back in 1995. I quickly realized that I wanted to be able to do more than what the creator allowed and started to learn HTML. I added knowledge of CSS and PERL around 2000. I started working with PHP and JavaScript around 2002.

How long have you been with your company?

I have been with my current company since it was founded in May of 2011.

Are you self taught or did you attend school for your industry?

I attended school for business. I hold an Associate of Science in Accounting and a Bachelor of Business Administration in Finance. I am self taught in regards to programming and web design.

What web browser do you use?

I use Chromium while doing most of my work, but I also use Chrome, Firefox, and IE at times.

What social media do you use for work and play? Do you have a favorite?

My social media use is limited to mainly two sites. I use LinkedIn professionally, and I spend some of my spare time on Reddit.

What is your favorite thing about the type of work you do?

I love the challenge of making a design come alive on the screen; of programming interactive features that people didn't think were possible.

What advice would you give to someone looking to get into the web design field?

Go beyond the prepackaged content management systems. Learn a development language and be able to create a content management system around your client's needs, rather than trying to adapt your client's needs around a boxed product.

What`s your favorite development language and why?

PHP because I know it well and it still holds up. There are a ton of resources available for it too. These include plugins, prewritten scripts, and help for when I get stuck.

If you could only use one language, which one would it be?

PHP. It can do almost anything I'd need it to.

What do you see as the most prominent emerging technology?

Client side encryption. Being able to encrypt personal and financial information before it leaves your computer is remarkable.

Who is your typical client at the moment and what types of projects are you working on?

I don't think we have a typical client, haha. We are currently managing a variety of sites including a record label, church, individual resume extension, blogs, and a seller of Japanese Kawaii products.

What advice would you give a client in order to prepare for a new project?

Think of your website as the digital branch of your business. It has the potential to act as more than just a pretty picture of your company; it can be used for selling online, interactive communications with your customers, a centralized location for managing projects, and an important source of marketing information about your customers.

What is the most common problem you deal with when working with new clients who do not have much experience with working with designers?

The most common problem that I deal with when working with new clients is the fallacy that a website only has to look pretty to be effective. Every element of an effective website should serve a purpose. Where are a user's eyes drawn first? What emotion or feeling should they get from that first object? What call to action does it lead to?

Do you use a CRM (Customer Relationship Manager) or any type of project management or proposal software?

Our updated website includes a custom programmed estimate generator that has the option to submit to us. It is based on the spreadsheet we use for generating quotes.

What is your standard hourly rate?


Do you have a minimum budget for a new client?

We can tailor our site plan around virtually any budget, but advanced work will generally require proportionate compensation.

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