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I became interested in media at 17 when I purchase my first camera a Nikkormat FT2 from Central Sales Music (a pawn shop) in Cambridge.
MacKenzie Arts & Design has been a name I've used in self-employment for many years. I've been offering web design services as a major source of my income since October 2013 and I officially registered the name as a business in August of 2014.
I have a certificate in web design and graphic arts from Boston University's Center for Digital Imaging Arts.
I test my websites on as many browsers as possible. I'm a MAC user so I build on Safari, Google and Firefox but I also have a PC so I'll test on IE. I also test on Android and iOS for mobile and I'll test Sea Monkey, Opera and Torch. I'll usually test the most recent versions but I'll also try and test some older models and OS as well.
I have LinkedIn, Pinterest, Twitter, Facebook and Instagram
You can learn a lot about this business online but you will not master it until you've had some formal education and you've spent some time in the field. Then you'll learn that you have to constantly be learning and experimenting to keep up with progress.
I tend to work with smaller companies and startups. I enjoy working closely with creative people who have a passion for their business. Most of the sites I've designed are small Wordpress sites under 20 pages.
Content is key. I'm not a content creator - most designers will stay away from writing content. The more images and text you prepare in advance the easier it is for me to produce something that will make that content look good.
Content isn't "I want a landing page, an about page, and a contact page." That's just navigation. I need every word that you want on the page, every video, every photograph. It's a collaboration - I'm building the vehicle but you have to provide the message. The other thing that's often missing is an identity. Your website should look like your company, logo, building, letterhead, door sign, flag, break room, uniform, carpet, wall color, advertising, packaging etc... If you haven't picked colors, fonts, logo and graphics standards for your company you need to start there first before you attempt to have a website created.
I'm currently using VCita for contact management and lead generation but I'm not using a project management software. If I get into a larger scale project where I have to hire someone I have that option but for now it's me and sometimes my wife and one other person on the team.
The client usually has a maximum budget in mind for me not the other way around. I once traded two hours of Wordpress training for a submarine sandwich.
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