Pro Marietta Georgia

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585
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MarketingRT

Jacqueline Gordon
Designer Stats
Rank: #98
Points Earned: 585
Member Level: Silver
Contracts Won: 2
Member Since: 2007
Marietta, GA 30066 USA

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Please tell us a bit about your background. How did you get started in design?

My real start was Marketing. While in the military I worked a little with Toys For Tots and really fell in love with the world of marketing. I have alwasy been on the strategic side but learned about design and more specifically great design from others in the industry. That led to me wanting more, doing more, and eventually going back to school for it.


How long have you been with your company?

This company has changed hands and names a couple of times. It all started back in 1996. As it grew it morphed, changed names, and several years later it is now MarketingRT with the right players and the right principles.


Are you self taught or did you attend school for your industry?

Both


What web browser do you use?

All. Especially when in testing phase.
My preference is Firefox.


What social media do you use for work and play? Do you have a favorite?

Linked-In
Pinterest
Facebook
Instagram
Twitter


What is your favorite thing about the type of work you do?

Exchanging ideas with clients and staff. Creating real solutions for today's business marketing challenges


What advice would you give to someone looking to get into the web design field?

Don't build websites. Deliver a marketing solution that addresses the business challenges of your customer.
Improve their customers experience.
Drive their online business growth.


What`s your favorite development language and why?

We build in anything the client needs.


What do you see as the most prominent emerging technology?

This sounds like a loaded question. Are we talking humanity, ethics, what?


Who is your typical client at the moment and what types of projects are you working on?

Our typical client is small to medium business. We do some spot work and overflow work for some large companies, but our favorite is expanding businesses. Those that are bringing on new products and services and are ready to engage in new thought leadership and creative thinking to rise above their competitors.


What advice would you give a client in order to prepare for a new project?

1. Define the offering.
2. Isolate the audience.
3. Identify the message you want the audience to believe about your offering and the differentiators of your business.
4. Determine the architecture of the project.
5. Create the content


What is the most common problem you deal with when working with new clients who do not have much experience with working with designers?

One of the hardest clients to deal with is the one that does not value your service or see it as an asset to their project.
Know when to cut ties and move on. Just do it with class.
If its something you want in your portfolio, bite your tongue and show your worth. If not, finish the job, gracefully, and thank them for the learning experience. From here on out be too busy to take on new projects.


Do you use a CRM (Customer Relationship Manager) or any type of project management or proposal software?

We used to use basecamp and then discovered ProjectFork. Its great. we control our bandwith and its free. Even has a creative side that we can share and collaborate on visuals.
Easy for our clients. Easy for us.
Even includes a feature for billable hours. Great for conference calls.


What is your standard hourly rate?

65


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Integrated, High Yield, Marketing Tailored to Your Business Needs We believe in brand communications. Your brand is a promise. It’s a set of expectations that exists in the mind of your client (the end-user). Those expectations are created, shaped and sustained by every experience they have with your company. This includes your print collateral, advertising, people, web, mobile, faxes, and every way you communicate. So, to MarketingRT, 'creative' is more than just making things look pretty, i



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