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Creative Bearings

Gregory Effinger
Designer Stats
Rank: #40
Points Earned: 680
Member Level: Silver
Contracts Won: 2
Member Since: 2007
Steamboat Springs, CO 80477-5164 USA

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Please tell us a bit about your background. How did you get started in design?

Gregory Effinger went to college to learn Oil Painting and fine art. When the big-name Oil Paining professor went on sabbatical, the department was not the same. Greg switched emphasis into Commercial Illustration. That's when everything changed.

In Commercial Illustration, Greg learned multiple illustration techniques including paper sculpture, pen-and-ink, dot pattern illustration and photographic manipulation (pre-Computer). When the department started its first Computer Graphics lab, Greg was consulted on how to set up, which computers to purchase, and which software to use. Greg trained his professors on Illustrator, Photoshop and QuarkXPress. This helped Greg get his degree early, and he started his first graphic design company upon graduation.


How long have you been with your company?

Greg has never been employed (So to say), he has owned his own companies since 1989.


Are you self taught or did you attend school for your industry?

The University that Greg studied at did not have a Computer Graphics department, so he and a few of his fellow students went out on their own and learned the softwares, Adobe Photoshop 1, Illustrator 5.5, QuarkXPress 3.3 on Macintosh OS 8. They self trained, and worked hand in had with print shops that were also discovering the technologies themselves. These alliances are still in place today.


What web browser do you use?

Greg uses Safari primarily.He has two other Browsers open up to specific pages, like Google Chrome opens to Google Docs; and Firefox opens to Freshbooks. Safari, in case you wanted to know, opens in FreshProofs.


What social media do you use for work and play? Do you have a favorite?

Creative Bearings utilizes Facebook mainly. Greg manages multiple pages for his clients on a regular basis.


What is your favorite thing about the type of work you do?

Everyday is a different challenge, different customers and different requirements. No two days are the same.


What advice would you give to someone looking to get into the web design field?

Don't be afraid to learn and evolve. The technologies are changing rapidly. Keep up.


What`s your favorite development language and why?

ActionScript and PHP. But, unfortunately we're doing a lot more JQuery, HTML5 and XCode than Flash these days. Gotta keep up with the demands.


If you could only use one language, which one would it be?

ActionScript uses PHP to do some of the more in-depth programming. But you really can not survive on one language alone. Each have their strengths and weaknesses.


What do you see as the most prominent emerging technology?

Creative Bearings is working on iPad apps and combining web (Subscription-based) software with iPad/iPhone technologies for complete desktop-like appearance and feel. iPad apps and user targeted apps will possibly replace the one size fits all internet.


Who is your typical client at the moment and what types of projects are you working on?

Creative Bearings starts most relationships with a Logo Package. This is the initial critical part of business development where Greg likes to get involved. New businesses learn how Greg's team works, and they learn all about the client through the Logo progress. Websites, print ads, marketing advice, brochures, t-shirts, etc. all fall into line after the logo.


What advice would you give a client in order to prepare for a new project?

Visit with Greg and the Creative Bearings team. This is such a simple way to get acquainted with new customer goals and expectations. Creative Bearings looks for partnerships with real-innovators. "Make us like you!. We do our best work for people we like."


Do you use a CRM (Customer Relationship Manager) or any type of project management or proposal software?

Leslie Murphy is our Customer Service Manager. She does better than any software can. But, she uses Google Calendar, Freshbooks time tracking and coffee as her tools for getting the team pointed in the right direction.


What is your standard hourly rate?

120


Photo What is the most common problem you deal with when working with new clients who do not have much experience with working with designers?

None


Do you have a minimum budget for a new client?

Some projects require many steps to get to a goal. For instance, a website that goes absolutely smooth can cost a minimum of $1300.00. We offer Non-Profit discounts.

T-Shirt designs start at $50
Logo/Identity Packages Start at $1800
Illustrations in Oil, Watercolor Start at $400
SEO for existing websites starts at $200/Month
Hosting Only, $16.00/Month


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Creative Bearings is a full service Graphic Design, Photography, Advertising and Illustration team. We specialize in original Logo/Identity development and marketing. At Creative Bearings we recognize the importance of a clearly defined message that can represent your company for the life of the company. We design everything in industry-standard formats for use in every known medium. We thoroughly research our clients and their competition for competing design styles and competitive venues, cert






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