Social media has become an effective marketing platform and that is why businesses tap it, especially the big ones. But it doesn’t mean that small businesses have no place in it. In contrary, small businesses could actually benefit a lot from social media marketing for the same reasons why giant players are m...

Sales is a Numbers Game “No one closes every sales call no matter how good the pitch is.” Anyone in the field can attest to this fact. I spent a summer in high school working for the St. Louis Symphony orchestra doing fund raising via the telephone. The best people had a higher close rate than [&#...

When you’re creating outdoor signs for your small business, it’s important to create ones that are eye-catching. If you can get people to see your sign from far away and be interested, then you have succeeded. There are a few outdoor business sign ideas to consider.   Choose an Easy-to-Read F...

A fine dining experience is enhanced by many things, one of these being the design of the restaurant menu. Customers can make a well informed satisfied choice that stimulates the appetite by simply looking at the menu. A menu is more than just a list of dishes that a restaurant offers. It is an advertising [&...

Do a quick check on the number of likes that your brand’s Facebook page. Is it decent? Do you feel you need to step up a bit? Do you think that there is room for growth? If your business makes use of social networking sites as a marketing platform, you ought to know that the […] The post 10 Ways to Earn...

Search engine optimization has truly evolved over the years. What once was a matter of unnaturally repeating keywords over and over again throughout one’s content is not the case anymore. Google aims to make searchers only get the best user experience through whatever device they are using the search engine f...