Back-End vs Front-End Programming You shouldn’t judge a book by its cover, but you have to judge an app by its user interface. Bad UI can ruin an application. Poorly designed back-end code will also ruin an application. Even great UI can’t save an application that doesn’t function properly. ...

Attracting new customers is important, but keeping them loyal to you is critical to your business’ performance. This can be achieved with a great customer experience. Also referred to as UX (User Experience). Statistics show that it costs 5% more to attract a new customer than it does to retain a current one....

Social media has become an effective marketing platform and that is why businesses tap it, especially the big ones. But it doesn’t mean that small businesses have no place in it. In contrary, small businesses could actually benefit a lot from social media marketing for the same reasons why giant players are m...

Sales is a Numbers Game “No one closes every sales call no matter how good the pitch is.” Anyone in the field can attest to this fact. I spent a summer in high school working for the St. Louis Symphony orchestra doing fund raising via the telephone. The best people had a higher close rate than [&#...

When you’re creating outdoor signs for your small business, it’s important to create ones that are eye-catching. If you can get people to see your sign from far away and be interested, then you have succeeded. There are a few outdoor business sign ideas to consider.   Choose an Easy-to-Read F...

A fine dining experience is enhanced by many things, one of these being the design of the restaurant menu. Customers can make a well informed satisfied choice that stimulates the appetite by simply looking at the menu. A menu is more than just a list of dishes that a restaurant offers. It is an advertising [&...