Truck Tree Designs Sandra Ahrens

Long Beach, NY - USA



About Me: Graphic Design/Art Direction: Create and translate concepts and information into appealing graphic text and images for advertisements, catalogs, brochures, POP displays, newsletters, posters, duratrans, direct mail, business cards, charts, packaging, sell sheets, flyers, direct mail, newspaper ads, books, marketing, corporate identity, brand management, sales promotion and/or new media communication. Skilled in typography, creative layout, marketing concepts and successful campaigns/identity. Defined the creative strategy for the best client solutions. Executed high-level design and development as needed. A quick thinker, able to develop concepts and carry out solutions quickly. Demonstrate skill managing multiple projects, responsible for prioritizing and organizing projects. Create new design lines, style sheets, create new packaging for formats. Track every aspect of projects. Work alongside marketing or independently to meet understood goals of the company. Design and create direct mail campaign for company reaching current clients and perspective new clients. Inner-office projects including human resources, corporate identity, letterheads, business cards. Catalogs and Print Work: Comping concepts and ideas based on target audience. Communicate with vendors and printers to ensure correct and timely production. Creating a concept to fill a marketing need and increase sales internally and externally. Translated catalog concept to print ad campaigns and posters. Photo shoots and stock photo experience. Concept to production work. Using templates for designing cable companies direct mail and marketing (TV guides etc). Package Design: Responsible for designing packaging for all products. Creating box sizes, die-cuts, 3D design. PDQ?s or displays also. Created call outs/descriptive copy for packaging. Mocking up prototypes for sales people to show potential clients (Walmart, Toys ?R Us, international divisions also). Translate USA packages for Canada (French/English), Germany, Spain, etc. Following brand/license guidelines and creating private label brand identity. Computer Graphics: Designed and produced charts, logos, brochures, catalogs and labels, using major software programs on the Mac. Strong advanced, Mac skills, including Quark, Illustrator, Photoshop and others. Trained new employees in the use of computer graphics systems. Priced and purchased a color laser copier/printer for company. Also was in charge of maintaining it. Troubleshooting on Mac systems OS 9 and OS X. Organized files and backed up work for easy reference. Experience using Windows systems also. Production: Experience with placing ads in publications, art directing photoshoots, working with last minute deadlines. Photo-researching, scanning, photo retouching. Pre-Press with flightcheck. Quoting print projects. Approving proofs, blues, matchprints, ink draw downs. Sending vendors/clients dielines and printer specs. Getting quotes for costs of projects. Knowledge of different types of boards, paper and media for packaging, paper for print. Working knowledge of printer/designer relationship. Quark, Illustrator and Photoshop production skills. Quoting print projects and overseeing approval process.

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