Likeletter Projects, Inc. is the graphic design studio of designer and art director, Laura Dapito. Laura Dapito has most recently consulted as a Graphic Designer and Production Director for up-and-coming boutique creative agencies in New York City including Paganucci Wolfington, ByrdBarlage, and HK Creative as well as the creative and luxury operational consultancy Gorgeous Group in London. Her principal agency experience was earned as a Graphic Designer at the seminal New York advertising and brand imaging company Laird + Partners. Working with renown Creative Directors, Laura supported the creative teams for Juicy Couture, DeBeers, GAP, Donna Karan International, and Nautica as well as all new business accounts and acquisitions including clients such as Sarah Jessica Parker?s Lovely Fragrance for Coty, Tanqueray No. 10, and Cîroc Vodka.
Laura has worked with a broad range of clientele including photographers, major fashion brands, fragrances, electronics, beverages, and health services, and started Likeletter Projects, Inc. on a solid foundation built upon several years of design experience in marketing, advertising, and studio environments focusing primarily in design and concept execution for print collateral and advertising campaigns as well as web site design services.
During the first year, Laura has maintained a steady client base as design support for creative studios and agencies, as well as individuals, small businesses and start-up companies. Likeletter Projects, Inc. offers a special versatility when it comes to style and execution, as well as expert level executional skills for print and web media.
Design and Art Direction Capabilities
From concept to completion: custom typography, logo design and identity systems, newsletters, catalogs, annual reports, custom publishing, books, website user-interface layout, print advertising, outdoor advertising, print collateral (mailers, brochures, posters, postcards, inserts), new business acquisition/pitch presentations, strategy decks (content and layout), editorial layout, advertorial layout, special inserts (magazine), assistant AD on photo-shoots, supervise web/video production.
Design Support: on-brand development, iterative campaign application and exploration, re-sizing, detailed image research for both commercial stock, as well as editorial fashion ?swipe?, iterative book/chapter layouts, ?template? application, charts, graphs, indexing...
Production Knowledge and Proficiency
Impeccable file management, organizational, and archiving skills
Manage and liaison process between Creative Directors and vendors for all printed material
Prepare specs, request quotes, and manage bids, research materials, stocks, sourcing, and vendors
Advanced level Photoshop capabilities: color correction, cosmetic retouching, photo re-construction/extension, and digital composition
Advanced level vector manipulation (Illustrator) skills
Advanced level mechanical and production skills, for print collateral, print advertising, outdoor advertising, catalogs, annuals, newsletters, specialty publications, books, web, and screen.
Precise manual comping skills
Experience working in on-demand printing service environment
Working knowledge of PowerPoint and on-screen presentation software
Software
Macintosh OS10.6x
Expert Level Proficiency Adobe Creative Suite 4: InDesign, Photoshop, Illustrator, Bridge, Acrobat
Expert Level Proficiency QuarkXPress
Working knowledge of Dreamweaver, Flash, HTML
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2300 Holcomb Bridge Rd # 103-125 - Roswell, Georgia USA (404) 474-8237
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