Five years is an eternity when talking about the Internet, so web design companies that don’t evolve are doomed to extinction. Trans W3C Synergy has not only survived, but developed and thrived successfully since 2006, by aligning itself precisely with the evolving needs of its customers. Although web design is an unregulated industry, Trans W3C Synergy creates websites to industry “Best Practise Guidelines” in usability, accessibility, security and produces programming code to meet the highest International Standards. Trans W3C Synergy websites always have the edge over their competitors.
In 2010, Trans W3C Synergy is now recognised as one of the India’s strongest and most innovative website design and development consultancies, with a growing and dynamic team of diversely-talented developers, programmers and marketing people. In its pursuit of excellence, Trans W3C Synergy ensures that each member of the team becomes the company’s specialist in a particular field, whether it be search engine optimisation (SEO), marketing, site usability and accessibility, design standards compliance and more. Each specialist then cascades knowledge down to colleagues, so creating a matrix of skills and expertise. This means that when clients contact Trans W3C Synergy, they can immediately enjoy a meaningful dialogue with any member of the team. The high level of ownership of client projects at Trans W3C Synergy produces astonishing levels of dedication and commitment to their success.

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Support

We minimise or eliminate these risks with the help of:

*Expert evaluation – putting your site under technical scrutiny to search for faults
* Usability testing – does the site deliver a happy, successful, user experience?
*Cognitive walkthrough - pushing the site to its limits; can it cope, will it fall over?

Development

A good website is developed holistically – a number of well-judged and balanced elements that are brought together in just the right way, to ensure the site performs brilliantly and exceeds your expectations – and those of your users.
Whether your website’s offering is commercial, charitable or purely information, our services ensure that your website puts you in a dominant position – and keeps you there.

Three benchmarks are used to keep our development aligned with your site’s objectives.

A strong business focus
Whether commercial or not, websites are business tools and as such need investment to maintain them at peak performance. Any work undertaken must therefore be based on sound commercial principles.

Total user focus
Understanding your site’s audiences and users enables us to ensure that the site meets their needs and expectations. If that is achieved, visitors will stay on your site longer – it will become ‘stickier’, like flypaper – and whatever transactions you want them to enter into will be completed with maximum satisfaction, leaving them happy to return another day.

Substance over style
Today it is possible to make a website look a million dollars and do practically anything, but is it justifiable, necessary or affordable? Finite budgets and the need to get the site up and earning its keep are natural limiters to online extravagance. We only recommend work that will ensure your website looks the part – but functions beautifully.

Although Trans W3C Synergy is a full-service consultancy, because we are deeply practical, we are experienced in working in a complementary manner with our clients’ own suppliers or in-house teams. There’s no room for prima donnas in our world.

Strategy

* User profiling – knowing your user thoroughly is the only route to a successful site

* Task analysis – putting the right functions in place to facilitate user transactions

* Interaction design – making the site easy and even pleasurable to use

* Website visualisation – seeing your website through the eyes of its users

* Information architecture and design – ensuring back office functions support the site

* User case modelling – testing the site works with the help of virtual user types

* Writing for the web – reaching out to users with appealing, informative copy

Not just beautiful websites
We’re all web users today and we know instantly if a website has been well designed or not. It’s not simply a matter of the way it looks; it’s just as much about the way it works. Maybe you use the Firefox browser instead of Internet Explorer and you find a website won’t display properly, or the checkout function falls over when you’re ready to complete your purchase. If we want something badly enough, we might tolerate a little flakiness before we abandon the site – and the shopping cart - but if we’re talking about your site – and we are - that’s just not good enough. A Trans W3C Synergy website balances form and function to ensure your visitors get what they’re seeking and enjoy doing so.

For a website that delivers a real return on your investment
It’s easy for website designers to promise you the Earth and deliver you, well, something less. Websites are all about image and image is just an illusion, after all. This means the web design industry has been embraced wholeheartedly by charlatans and snake oil merchants. A brilliantly-designed and attractive website can easily make an insignificant start-up look like a mighty corporation. Internet surfers are not easily fooled, however, so your website had better be able to deliver what it promises. That means you need to use a reputable designer, who will match your website to your objectives and the expectations of its audience and nothing less.

Producing such websites will never be cheap, but as long as your designer keeps these aims clearly in view, you will get a website that does what it should and costs no more than you expect. Our costings are therefore clear and visible. If something happens during the development process that necessitates change or extra work by mutual agreement, then we’ll make sure you understand the cost implications and approve them before we proceed. Later in this document we’ll give you details of some organisations who have taken the Trans W3C Synergy route to online success.

What are the business objectives of your website
A Trans W3C Synergy website is a win-win proposition. Within a few days of our initial discussions, we will give you practical advice on making immediate improvements to your existing website’s performance, if you have one. We will also present you with a strategy for developing and improving your website over the following weeks and months. If your website isn’t broken, we won’t suggest fixing it; just give you workable options for fine-tuning it.

For being in good company
The only thing Trans W3C Synergy specialises in is excellence. We develop websites for all kinds of businesses and organisations across all interest groups. Putting the user at the heart of our approach ensures we are always at the forefront of website design and development.

No dodgy contracts
An important note is that everything we do on your behalf, be it photography, design or programming, everything belongs to you. We hold onto no intellectual rights. If for any reason you want to transfer your website away from Trans W3C Synergy then that is your right and we will do everything we can to assist.