Sarich Design Marijana Sarich
New York, NY - USA
About Me:
| MARIJANA SARICH
| Creative Design/Art director
| www.sarichdesign.com | marijana@sarichdesign.com
| 917-415-1361
| PDF portfolio download http://www.sarichdesign.com/ftp/portfolio_07/sarich_portfo07_lr_2all.pdf
? Accomplished award-winning creative art/design director
with a strong portfolio in branding that strengthened clients? market distinction, including Boniva w/Sally Field, Falcon Jet and The Art ofShaving.
? Proven teamplayer who thrives on creating or
revitalizing
brands/campaigns, within agencies, design firms or directly with
clients/proprietors.
? Combined 15 years of meticulous hands-on and
managerial experience
with Graphic Design degree.
Brand Identity | CRM/Direct Mail | Packaging | Campaign Development
| Traditional to New Media | 360
p r o f e s s i o n a l e x p e r i e n c e
SAATCHI & SAATCHI Consumer Healthcare | NYC | 04>JUNE 07 |
V.P.
Art Supervisor
Creative collaborator with cross-functional teams led agency to ?DTC
Pharma Agency of the Year? two years in a row. Brought innovative
branding tone and manner style to the Pharma DTC/CRM categories with
fresh and empowering visuals, resulting in increased sales and
adherence.
Major Contributions:
? Generated $3M in new revenue by
offering clients Brand
Identity-Architecture and Style Guides services distributed to external
agencies/vendors for AstraZeneca Corporate, Seroquel, Pulmicort, Enbrel
and Boniva.
? Directed Boniva launch: shot
Sally Field to reflect brand
personality and style for print, CRM and Web.
? Co-art directed Enbrel print/CRM
$1.5M photo library: photo
shoots, casting, scouting, styling, with team of 20 at numerous
locations.
? Developed agency's first
integrated professional and consumer
brand campaign for Pulmicort Respules (Children?s Asthma) achieving 1st
place in Best Branded Print, PhAME Awards ?07.
? Contributed to win of $30M in
new business for Ameriprise
Financial along with Saatchi & Saatchi NY: Concepted Art Direction
of consumer magazine and produced CRM launch for employee kick-off CD
box series, screen savers and collateral.
? Orchestrated internal ?best
practices? to include ?brand
design?, elevating client reviews and relationships.
? Chaired internal committees and
projects to mentor junior
talents and promote excellence.
C L I E N T S | AstraZeneca Pharmaceuticals: Seroquel, Crestor,
Pulmicort, AstraZeneca Corporate, AZ&Me Amgen/Wyeth: Enbrel |
Roche/GSK: Boniva | Frontline Dogs/Cats | CibaVision | Ameriprise
Financial
COSSETTE POST | NYC | 93>04 | Associate Design Director
Primary creative force from start-up and growth to 80 employees of
successful mid-size integrated agency.
Major Contributions:
? Created entire Dassault Falcon
Jet branding?luxury business
jets: national print, collateral systems,
direct mail, premiums, web banners and site direction to design/art
direction of quarterly corporate magazine for 5 years generating $1M
new revenues annually for the CRM department.
? Orchestrated innovative ?Brand
Materials Installation Guide?
for US Coast Guard?s 140 recruitment offices: deliverable of
re-branding to exteriors, windows, reception area, overall interior
space and
personal desktop items with posters, signage, sidewalk mats, screen
savers plus much more.
? Developed IRS E-File identity
and concepted TV spots.
? Creative collaborator on
campaign and re-branding of Caché
Stores print and Web.
? Generated revenue by producing
projects in-house with hands-on
approach, as well as go on-press.
C L I E N T S | Dassault Falcon Jet | Caché Stores | US Coast
Guard |
IRS E-File | TD Waterhouse
THE ART OF SHAVING | NYC | 96>07 | Co-Creative Director?Consultant
On-going primary creative force with the founders since start-up of
this highly successful men?s luxury
grooming products and shops.
Major Contributions:
? Co-created entire brand
identity: logo, style guide, catalogs,
luxury packaging,in-store posters, CRM and Web site?as well as
design/produce all communications.
? Recommended outside marketing
expertise to capture insightful
product cross-sell strategies resulting in ?The 4 Elements of the
Perfect Shave? campaign increasing sales.
THE TRUMP ORGANIZATION | NYC | 89>90 | Design Director?Consultant
The Trump Shuttle Airline?-Commissioned through an agency and created
entire identity system from logo, planes, airline check-in areas,
service trucks to print and communications. Presented to Donald Trump.
Earlier experience shortlist | NYC | 87>93 | Graphic
Designer?Consultant
LINTAS | IBM | Launched IBM Laser Printer campaign and collateral.
SCHECHTER GROUP | Sterling Winthrop | Novon | Corp ID systems?manuals.
LIPPINCOTT & MARGULIES | Marsh McLennan | AT&T | Corp ID
system?manuals.
ANSPACH GROSSMAN PORTUGAL | Kmart | Firm?s first digital Corp ID manual.
AMERICAN STOCK EXCHANGE | In-house corporate and numerous clients?
graphics | Directed 6 staffers.
DESOLA GROUP | Citibank | Chase | CIT Financial Group | American
Express | Corp ID systems?manuals.
M e r i t s
? PhAME Awards ?07 |1st place: Best Branded Print
Ad?Pulmicort
Respules
? DTC Perspectives ?07 |3rd place: Best Use of PR in
a DTC Campaign,
Sally Field?Boniva
? Book profile segment of my career path in ?Life Is
But A Dream?
E d u c a t i o n
? AAS Graphic Design, Mt.Hood College, Portland OR.
? Attended DMI/Design Management Institute seminars.
A s s o c i a t i o n s
Croatian New Yorker Club, Women?s National Rep. Club, LinkedIn
S k i l l s
? Impeccable fundamentals in design, color,
typography and imagery.
? Quark, In-Design, Adobe Illustrator, Photoshop,
PowerPoint, Word,
Excel, Go-Live + Web apps.
O t h e r
? Lived/worked in France, understands French.
? Creating book Chats et Chateaux due out in France.
? Loves travel, spent many summers in South of France
and Croatia.
? Based in New York City, raised in California and
Oregon.
Sarich Design Recent Projects:
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