Small Business Marketing Small Business Articles
Why I don’t do product recommendations (or, Naomi blows the whistle)
(I wanted to title this piece “Hey, look! A whistle!” but I was informed by my admin staff that it would be cutesy and self-indulgent. I then suggested adding “Why don’t I blow it?” to the end, and was met with one blank star"
Sun, 20 Nov 2011 23:16:20 GMT | Tagged: Small Business MarketingPhil Fernandez of Marketo: Conducting The Orchestra
Breaking through the noise requires coordinated communication to attract prospects, turn them into leads and ultimately convert them into buyers. Phil Fernandez, CEO and co-founder of Marketo, likes to think of marketing automation as the orchestra con"
Fri, 18 Nov 2011 16:30:31 GMT | Tagged: Small Business MarketingHow To Get Your Shit Together
As part of this week’s ongoing series of “Help! I need more people to buy my stuff!” articles, today’s focus is on making your ittybiz a whole lot more attractive to incoming prospects. (Or, as referred to by the larger marketing"
Fri, 28 Oct 2011 22:32:32 GMT | Tagged: Small Business MarketingHow To Email Your List
Occasionally, I try to get off my elitist, conceptual high horse, swanning around talking about marketing theory all day (whilst wearing nothing but a boa, naturally) and talk tactics. Today is one of those times. You may as well pay attention. I’m "
Mon, 31 Oct 2011 00:18:31 GMT | Tagged: Small Business MarketingHow To Stop Being So Goddamn Scared All The Time
So, you’re scared. Let’s finally talk about that, shall we? I know you’re worried. I know it feels impossible and daunting and terrifying. I know you wish someone would make it all better. We’re going to do our best to start gettin"
Mon, 31 Oct 2011 23:39:31 GMT | Tagged: Small Business MarketingEffective Marketing: 3 Questions to Get You There
Marketing that makes a difference doesn’t just happen. It takes planning and effort. Here are three questions that help get you to the heart of effective marketing:
Sun, 30 Oct 2011 11:30:24 GMT | Tagged: Small Business Marketing
Fruit Ninja is a game for the iPhone and iPad. You are a ninja, and you must slash flying fruit with your sword. More fruit, more points. There are different modes of play, and the objective of the game depends on what mode you’re playing in. In Cla"
As previously hinted [insert devastatingly charming wink here], we have something new for your ittybiz today that I think might be just up your alley. It’s a special clinic for rushes, turnaround situations, emergencies and near-emergencies called&#"
So I’m on the phone yesterday with a client (let’s call him John) who runs a medium-sized business on the internet, and he’s telling me how desperately afraid he is about money. He’s up at night, wondering where it’s going to"
Previously, we talked about your 5 buyer types and how each one responds differently to making repeat purchases from you. We’ve covered Amy, Bob, Carol and Daniel. But there’s one more buyer type we haven’t discussed, and that’s th"
The word “handmade” evokes feelings of warmth, of comfort, of craftsmanship. Earlier this summer, I mentioned some cool niche sites serving the artisan community in my
Fri, 07 Oct 2011 15:30:45 GMT | Tagged: Small Business Marketing
Have you ever been in this situation: you want "
Visual Marketing: 99 Proven Ways for Small Businesses to Market With Images and Design, is the "
Last year, I spoke to author, Entrepreneur.com writer and social media expert Starr Hall. We discussed who the best people were to target "
Previously, we talked about your 5 buyer types and how each one responds differently to making repeat purchases from you. We’ve covered Amy, Bob, and Carol,and now we’re going to talk about Daniel (your fourth buyer type) and cover when he’s most likely "
Previously, we talked about your 5 buyer types and how each one responds differently to making repeat purchases from you. We’ve covered Amy and Bob, and now we’re going to talk about Carol (your third buyer type) and cover when she’s most likely to buy –"
We are living in a world of instantaneous communication where you have to say it and make it stick – quick - or the opportunity is gone.
Think about it: If you’re trying to communicate in this digital age, then yo"
“Should I write pieces made for the front page?” “Should I spend more time on StumbleUpon?” “Can Twitter seriously do my blog any good?” “What about Reddit? Del.icio.us? And what the hell is Sphinn?” If I go four waking hours between hearing one of these "
I’m going to tell you a story and it’s very, very important. Please read it, all the way through. Women’s lives are at stake. Once upon a time, there was a website. We’ll call it Mean Website 1. The owner of this website didn’"
In 1985, a New York woman named Roseanne decided to leave her marriage to start a new life. Her husband didn’t like that idea too much. Divorce was wrong. He told her he wouldn’t let her leave. He told her he wouldn’t let her divorce him. He told her she "
So, in the midst of all of this insanity, I was launching a product, a nice, scammy sounding product called Same People, More Money. (Good timing, that.) A few nice people on Team IttyBiz got in touch and asked what I was going to do. Option One: If I go "
I will try to be brief. Please understand that it has taken me five years to write this article, so if I cannot be brief, please forgive me. Long ago, before I started this company and before I started this blog, I realized there was something wrong with "
Prevously, we talked about your 5 buyer types and how each one responds differently to making repeat purchases from you. Now we’re going to talk about Amy (your first buyer type) and cover when she’s most likely to buy and why. What Is Amy Li"
Prevously, we talked about your 5 buyer types and how each one responds differently to making repeat purchases from you. We’ve covered Amy, and now we’re going to talk about Bob (your second buyer type) and cover when he’s most likely to buy "
There is a big difference between your “brand” and your “branding.”
Your brand is you: who you are , what you do, what you stand for, your DNA personality. You are a tangible artifact, which you create in"
Management By Objectives, or How To Win In Fruit Ninja And Business
When It’s Gotta Happen NOW
Why Money Can Drive You Crazy (Or, How To Stop Saying No To Paying Customers)
5 Ways To Handle Your Nightmare Client, or Crazy Auntie Vera Comes To Dinner
You Made It Yourself: Now What? 29 Places to Sell Your Handmade Creations
Behind the Book: Anita Campbell Talks About Visual Marketing
Design Advice From Visual Marketing Book
13 Tools to Help You Become a Master Marketer
Your 5 Buyers: How To Sell To Daniel
Your 5 Buyers: How To Sell To Carol
You Only Have a Little Time: Say It and Make It Stick
How We Killed Social Media
Death Threats and Hate Crimes, Attacks On Women Bloggers Escalating
Sometimes The Bad Guys Win
So What Do We Do Next?
Your 5 Customers, or How To Sell To Damn Near Anybody
Your 5 Buyers: How To Sell To Amy
Your 5 Buyers: How To Sell To Bob
5 Ways Your Brand and Branding Define You