Marketing Small Business Articles
Start a Video Contest to Promote Your Biz
Lisa O’Masta wanted to use Youtube to market her business Interwrite. She knew though 60 hours of video uploaded to Youtube every minute, that her marketing efforts would just get lost in the crowd. So, Ms. O’Masta and her marketing team came "
Tue, 15 May 2012 18:59:44 GMT | Tagged: MarketingFighting A Good Marketing Battle
Fox Small Business Center: Avoid a Feud If a strong competitor has begun to pull away some of your customers, avoid a direct marketing confrontation with them. In other words, do not put out marketing pieces that essentially denigrate a rival. Your Initia"
Thu, 10 May 2012 12:00:35 GMT | Tagged: MarketingSecret to Success: Free Ice Water
Wall Drug was the quintessential struggling small businesses in a dieing small town in 1936, when it stepped back and examined its intrinsic resources and realized that its key to success was free ice water: One hot Sunday in July, though, a great change "
Mon, 30 Apr 2012 17:55:47 GMT | Tagged: Marketing5 Tips on Small Business SEO Packages
SEO stands for search engine optimization. Search engines are the source from where new sites can be found while almost 70-80 percent online purchasing is done on websites through search engines. Search engine browsing is one of the most widely used resea"
Wed, 18 Apr 2012 17:22:19 GMT | Tagged: MarketingEmail Marketing : Alive and Well
You can relax now. All this buzz about blogging. Blah-blah-blah-blah- blogging. Will she never shut up about the many great virtues of blogging? Probably not, but today I will give you all a break and tell you what you’ve been longing to hear for a whil"
Fri, 20 Apr 2012 16:22:49 GMT | Tagged: MarketingCase Studies Reveal Key to Social Media Success
With so many companies around the globe using social media marketing to some extent, what can your business do to ensure that it stands out from all the others? Which social media platform will help you maximize the impact of your Internet marketing and i"
Mon, 23 Apr 2012 16:13:14 GMT | Tagged: MarketingLend Me Your Ear: Radio Commercial Tips
Thanks to the technology boom, the marketing landscape has evolved dramatically over the last 20 years. The Internet and social media paved the way for new “pull” marketing techniques, and there has been a shift in some of the more traditional “push” mark"
Mon, 23 Apr 2012 16:27:32 GMT | Tagged: MarketingSmall Business Cost Efficient Facebook Marketing Through Tools
Running a small business can sometimes leave little room for marketing, both in terms of budgeting and marketing efforts. One great source and channel to focus on in this case would be through Facebook. Now, how can you market your business in an effectiv"
Tue, 24 Apr 2012 16:12:52 GMT | Tagged: MarketingHow To Know If You Should Advertise Somewhere Or Not
Locally advertising your business, such as through billboards and newspapers, is a great way to bring people to your business. However, advertising in the wrong areas only wastes money, and it may even risk your reputation if your advertising space is ver"
Wed, 25 Apr 2012 16:02:07 GMT | Tagged: MarketingAn Effective Catch Phrase Can Make All The Difference
It may seem odd, but a catch phrase may be the exact thing your business needs to really pull ahead of the competition. Just a simple list of words, usually between five to ten words, can make all the difference. However, a catch phrase needs to be good i"
Wed, 25 Apr 2012 21:03:13 GMT | Tagged: MarketingLemonade Stand Raises $10K to Fight Dad’s Cancer
A young entrepreneur is trying to help his dad fight a rare form of cancer – and he hasn’t even finished kindergarten. CBS 19’s Abby Broyles shows how a six-year old boy started his own business from his home in Gladewater to help pay fo"
Wed, 18 Apr 2012 22:02:43 GMT | Tagged: MarketingOld Brands are Coming Back
WSJ: Get ready for the return of Astro Pops, Boast logo shirts, National Premium beer and the Seafood Shanty restaurant chain—all names that had avid followings in their time. The difficult economy is prompting many entrepreneurs to try to revive old bran"
Fri, 20 Apr 2012 15:23:07 GMT | Tagged: MarketingHow QR Codes Can Work For You
Cleveland.com: The black-and-white, two-dimensional matrix barcodes are made for easy linking to content on smartphones. Instead of browsing the Internet, a person can scan a QR code — that can be found in magazines, newspapers, advertisements, almo"
Wed, 28 Mar 2012 14:30:51 GMT | Tagged: MarketingMarketing for Small Businesses on YouTube
All small businesses these days require a web presence if they are going to get by on on anything but walk-in clients and still, internet presence is a vital source of proof of the business authenticity. Those who want to broaden their companies online al"
Mon, 19 Mar 2012 17:22:28 GMT | Tagged: MarketingIs Quality Score Killing your Budget?
Quality Score might not be oblivious as many think. In the past, all the marketing Gurus were influenced by it. But somewhere along the road Quality Score got dethroned. Quality Scores are one of the most important factors that decide your cost-per-click "
Fri, 23 Mar 2012 15:59:31 GMT | Tagged: MarketingMake a Direct Impact by Going Local
For many entrepreneurs, local business means big business. The digital world may have broken down boundaries, but in the rush to engage online with our target audiences, let’s not forget about the opportunity knocking in our own backyards. According to a"
Fri, 23 Mar 2012 16:21:30 GMT | Tagged: Marketing9 Entrepreneurial Homeless Signs
Even the homeless can use marketing to make their panhandling standout from the competition. Below you’ll find nine signs from the entrepreneurial homeless."
Wed, 21 Mar 2012 18:10:50 GMT | Tagged: MarketingWhy Businesses Should Take a Note from the Fisher Association of Marketing Professionals
Over in Columbus, Ohio, the marketing and advertising students at Fisher College of Business are setting the example when it comes to how business should be run. I’ve just come from speaking at the college for their flagship Future Camp event, and I"
Fri, 09 Mar 2012 23:52:10 GMT | Tagged: MarketingLet’s Talk About Social Business
This post is by Joey Strawn from Social CRM Insider. There’s an old example many of my teachers used growing up to display a number of different points. My teacher would show a jar on a table surrounded by a plethora of different-sized rocks. The task is "
Fri, 16 Mar 2012 14:55:56 GMT | Tagged: Marketing3 Essential Social Media Optimization Tips for SMEs
Having an active Social Media presence can make a big difference to small and medium sized business, especially in sectors where companies rely on word of mouth for a lot of their custom. 1. Set up an Official Google+ business profile Utilising Social M"
Fri, 16 Mar 2012 15:38:31 GMT | Tagged: MarketingFranchise Marketing Techniques to Increase Franchise Sales
For franchise owners it is important to continuously be growing your business. By expanding your business, you are coming into contact with more patrons and potential franchisees. Unfortunately, in economic recessions this task can prove to be more diffi"
Fri, 16 Mar 2012 20:32:03 GMT | Tagged: MarketingHow to Cut the Confusion out of Internet Marketing
Promoting a small business over the internet is the Wild, Wild West. Excessive choices, not enough time, and it all sounds like it will do the job, right? Here’s a way to muddle through the confusion and maintain your peace of mind while noting outc"
Tue, 06 Mar 2012 17:15:52 GMT | Tagged: Marketing5 Ways to Make Pinterest the Newest Asset To Your Company
Link Pinterest to the Facebook account of the person with the most friends in your office Does this sound petty? It’s not. People who are your ‘friends’ on Facebook (usually) have more of a connection to you than your company. They will check you out beca"
Tue, 21 Feb 2012 19:24:11 GMT | Tagged: MarketingHow to Survey on LinkedIn
LinkedIn has surpassed simply being a site for aspirant unemployed guys to linger waiting for the next big break. It’s a way for business experts to hang out and interact with like-minded others and find the folks out there who show expertise in the"
Wed, 22 Feb 2012 18:33:11 GMT | Tagged: MarketingThe Best Ways to Market to a Senior Audience
No matter what you’re marketing or who you’re marketing it to, your first step in reaching your audience is to know that audience. If you try to market to “everyone,” you’ll sell to no one. Marketers make one of two big mistakes in marketing to seniors. T"
Fri, 10 Feb 2012 17:53:19 GMT | Tagged: Marketing