Insights Small Business Articles
It Isn’t Always the Brands to Blame for Social Media Screw Ups
If you follow any brand news in social media, you’re probably aware of the criticism Toyota has been receiving over its Superbowl Twitter campaign. If you haven’t heard about it, Toyota wanted to promote its new Camry range, so it started nume"
Thu, 09 Feb 2012 16:49:44 GMT | Tagged: InsightsCreating a Corporate Blog People Want to Read
While many of the tips on blog resource sites concentrate on “personal blogging”, many can be transferred to a more business-minded blog. Yet what about corporate blogs, where many of the tips given might not apply, or come up against everyone’s favourite"
Wed, 15 Feb 2012 03:21:18 GMT | Tagged: InsightsBefore We Believe You
We buy products and services every day. Some we need, some we don’t. But we’ve heard good things about them so we buy them. Who have we heard good things from? Our friends. Our family. Our colleagues. People we trust. Why do we trust them? Because they’re"
Fri, 20 Jan 2012 02:04:42 GMT | Tagged: InsightsThe Only Thing That’s Dead Is Your Crappy “Everything Is Dead” Meme
I’m a little tired. Not physically. I could always do with a little more sleep, but then so can everyone. No. I’m more tired about the constant “The End of PR”, “The End of Marketing”, “The End of Print” and “The End of Advertising” missives that seem to"
Mon, 23 Jan 2012 04:06:24 GMT | Tagged: InsightsCollaborative Marketing and the Natural Progression to Real Customer Satisfaction
I’ve been thinking a lot about collaborative marketing lately, and how we can turn co-existing businesses more into partners and less about missed opportunities. I think there’s a great untapped market for someone that really wants to grab collaborative m"
Thu, 26 Jan 2012 20:52:58 GMT | Tagged: InsightsFirst Impressions Count, But Second Impressions Are What Really Matter
What do people think of you when they first meet you? What do you think their immediate impression is? If it’s personally, you might not care too much – after all, to each their own, right? But what if you’re a business offering a servic"
Mon, 09 Jan 2012 23:11:50 GMT | Tagged: InsightsHeritage, Culture and What the Japanese Can Teach Us About Business Longevity
If you take a look at a list of the oldest companies in the world, you’ll see the glaringly obvious fact that the majority of the companies listed are Japanese. Germany makes a good argument for having a fair few, while the U.S. begins a late charge once "
Thu, 12 Jan 2012 02:55:19 GMT | Tagged: InsightsSocial Media Shitdiots and Hijacking the Toronto Police #RIDE Hashtag on Twitter
Over on Twitter, Toronto police are using the #RIDE hashtag to counter drunk driving this holiday period. Standing for Reduce Impaired Driving Everywhere, #RIDE aims to educate against drunk driving, and offer alternatives from the Toronto police on getti"
Thu, 29 Dec 2011 15:06:48 GMT | Tagged: Insights12 Bloggers You Really Should Read in 2012
The great thing about blogging is that you get to meet so many smart people. While a post might start the conversation, the comments take it in a whole new direction altogether, and makes a post better for it. As well as blog comments offering the opportu"
Sun, 01 Jan 2012 18:07:11 GMT | Tagged: InsightsThe Scary Concept of Long Term Vision
For many of us, long term vision can be a scary concept. This is understandable, because it usually means that we’re having to put faith in something we’re doing now not showing a return until much later. This could be our businesses; our blog"
Fri, 06 Jan 2012 03:34:34 GMT | Tagged: InsightsIs This Google’s First Steps in Full Product Integration with Google+ and Core Products?
So today I opened the Google home page to check my Gmail account, and I was greeted with this funky image: As you can see from the left-hand sidebar, the core products from Google are there for you to access immediately, as opposed to links within your ac"
Wed, 28 Dec 2011 17:42:24 GMT | Tagged: InsightsWhy Speed of Resolution Over Speed of Response is Key to Social Media Success
Last week, Jay Baer wrote a post about how brands are responding on social media. Jay’s premise was that companies that can respond within minutes on the social sphere are sending out a far more positive message than those that dilly-dally. It’"
Fri, 09 Dec 2011 16:01:38 GMT | Tagged: InsightsIf You Want To Kill Your Competition Then You May As Well Kill Your Goals
Why do you want to kill your competition (this is a generic you)? Why do you want to put on your size 42 boots, kick them in the sack and then trample them into the dirt? Why do you want them to fail so badly that the only people left they can come to is "
Wed, 14 Dec 2011 04:01:01 GMT | Tagged: InsightsBook Week at DannyBrown.me – Brand Against the Machine by John Morgan
It’s been a while since I did any book reviews here. Not that there weren’t a ton of books that could be reviewed – 2010 and 2011 saw more social media and marketing books released than there are reasons for Klout to exist. Probably. But"
Thu, 01 Dec 2011 02:53:20 GMT | Tagged: InsightsBook Week at DannyBrown.me – Humanize by Maddie Grant and Jamie Notter
It’s been a while since I did any book reviews here. Mainly because many of the business books I read in 2011 were okay, but nothing to write home about. Thankfully that changed with the release of Brand Against the Machine, by John Morgan, which you can "
Mon, 05 Dec 2011 18:00:50 GMT | Tagged: InsightsIntroducing Social Media to Your Business
Fact – too many businesses still need to wake up and realize that social media is not “one of these Internet fads” that will disappear. Fact – because of this mindset, too many businesses are potentially missing out on extra business that could mean the d"
Sat, 19 Nov 2011 18:02:36 GMT | Tagged: InsightsRocks, Foundations and Immediate Communities
One of the things we always talk about in this space we share is support. How we can encourage our online communities to rise to challenges and how the players on the field encourage others. Yet what are we doing offline with our “immediate communities”? "
Thu, 24 Nov 2011 03:27:30 GMT | Tagged: InsightsSmart Is Not Last Year’s Model
How smart are you? How do you rack up compared to your peers; your competitors; your parallel people? There’s all sorts of smart, but only one that counts. It’s not high school diploma. It’s not college degree. It’s not university PhD. It’s experiential s"
Fri, 11 Nov 2011 03:10:15 GMT | Tagged: InsightsOn Moving On and Jugnoo
So, if you ever read my bio (whether here on the blog’s sidebar, or on any of my social networks), you may have noticed that I recently updated my professional description. Whereas before it was for Bonsai Interactive, as of last week it became Jugn"
Wed, 16 Nov 2011 16:45:21 GMT | Tagged: InsightsBe Brilliant at the Basics
A lot of the time, we look at ways we can be outrageously creative. We think of ways to outshine that viral video our competitor lucked out with. Or we look at the craziest competition we can offer that ties social media, mobile, print and online marketin"
Tue, 08 Nov 2011 01:48:34 GMT | Tagged: InsightsYou Cannot Change What You Do Not See
Often, we change things based on what we see in front of us, or based on perceptions of what we feel is in front of us. It may be that our sales channels are bringing in less than 12 months ago; so we change the sales team or manager. Or, our customers ar"
Fri, 21 Oct 2011 19:36:11 GMT | Tagged: InsightsThe Art of Flying Blind
I was flying home from Utah earlier this year, and it included a stopover at Houston. The clouds over Houston were super thick, and it seriously looked like we were flying into mashed up cotton wool on our descent approach to the airport. Because it was a"
Mon, 24 Oct 2011 15:45:56 GMT | Tagged: InsightsA Letter to Joe Fernandez of Klout
A couple of months back, I wrote about online influence tool Klout, and their approach to how they build their membership (they use opt-out profiling, versus the more widely-used opt-in). The main concern I had was the fact it was so difficult to leave Kl"
Tue, 25 Oct 2011 17:50:16 GMT | Tagged: InsightsIs Klout Using Our Family to Violate Our Privacy?
First, apologies to anyone suffering Klout burnout here – but sometimes a topic has more than just a simple viewpoint. Especially when that topic is something like online privacy. And that privacy has (potentially) been broken by Klout. I was on Fac"
Thu, 27 Oct 2011 16:46:22 GMT | Tagged: InsightsThink Bigger Than You
Take a moment and ask yourself these two questions: - How are we encouraging hope in those around us? - How are we helping to grow the leaders of tomorrow? I once wrote about the roles of companies needing to team-build differently, and I think some of th"
Wed, 12 Oct 2011 20:01:21 GMT | Tagged: Insights