Small Business News and Articles: Design Quote

Duct Tape Marketing Small Business Articles

How to Create a Bold, Daring and Utterly Irresistible Pricing Model

There’s a traditional, somewhat logical, pattern to how business has always been done. The seller describes a product or service, promise benefits, maybe even paints a rosy picture of the prospective buyer’s life with said product or service, and asks the"

Tue, 22 May 2012 12:58:48 GMT | Tagged: Duct Tape Marketing

Why Owning a Small Business Is Equal Parts Gratifying and Terrifying

Today marks the middle of National Small Business Week in America and I find it an appropriate time to reflect on my twenty-five years as a small business owner. Small Business Is a Path I started my business in 1987 and I distinctly remember my friends r"

Wed, 23 May 2012 12:04:34 GMT | Tagged: Duct Tape Marketing

One Simple Tactic That Can Give You an Unfair Advantage in Local Search

Showing up in local search results is a pretty big deal if you’re any sort of local business. When people search online locally, but plan to buy offline locally, being the organization they find first and find when mobile could mean the difference between"

Mon, 07 May 2012 12:35:11 GMT | Tagged: Duct Tape Marketing

You Hired Your First Marketing Person, Now What

You’ve done it, you’ve worked and pushed and sold your way into the realization that you need help. And thankfully, help means – help marketing the business. So, you put out some feelers and landed an eager marketing assistant to, you know, “do mark"

Tue, 08 May 2012 12:27:59 GMT | Tagged: Duct Tape Marketing

5 Meaningful Shifts Shaping Marketing Right Now

Trends are funny. In some cases they jump up out of nowhere and demand to be noticed. In other cases, in fact in most cases, they bubble up over a long period, kick around in other industries and finally get realized by a larger group as relevant to their"

Thu, 10 May 2012 12:47:42 GMT | Tagged: Duct Tape Marketing

Engaging Your Macro Metric As a True Measure of Success

Business owners and marketers are told to measure and quantify everything. The problem is this practice alone can lead to false assumptions and a fixation on things that simply don’t matter that much. Are website visits, Facebook Likes, newsletter signups"

Fri, 11 May 2012 12:59:40 GMT | Tagged: Duct Tape Marketing

Motivate Your Prospects to Make Tiny Commitments

The ultimate dream of any marketer is to go from “Hi, how are you?” to “And what form of payment will you be using today?” in 60 seconds or less. But of course some of us wanted a pony for our 10th birthday too. The process, and yes it is a process, of ga"

Wed, 25 Apr 2012 13:22:53 GMT | Tagged: Duct Tape Marketing

How to Startup Before You Startup

If you’re thinking about starting a business or even if you’ve already started one, don’t spend your time fussing over spreadsheets, logos, budgets or competition. Those are all parts of the puzzle, but if you want to build a business that cannot fail, sp"

Thu, 26 Apr 2012 11:37:07 GMT | Tagged: Duct Tape Marketing

We Don’t Need No Stinkin Process

I’ve spent the last decade or so preaching the gospel of systems thinking for marketing. I chose the word system as the cornerstone of the Duct Tape Marketing point of view because after working with small business owners for many years I found that they "

Fri, 27 Apr 2012 12:19:06 GMT | Tagged: Duct Tape Marketing

5 Ways to Create Dead On Content

Over the course of the last few years I’ve been telling business owners about the need to create content – lots of it. But, I ‘ve also been talking about content as a strategy, as a tool to create trust and educate and as something you simply must make a "

Tue, 01 May 2012 12:40:07 GMT | Tagged: Duct Tape Marketing

How to Build a Business That Cannot Fail

There are many reasons why businesses don’t make it, but undoubtedly, the primary culprit is a lack of profitable clients. I know that should seem obvious, but if more people truly appreciated this fact, they would go about their business in an entirely d"

Mon, 16 Apr 2012 12:03:48 GMT | Tagged: Duct Tape Marketing

5 Ways to Create Even More Facebook Engagement

Search around even casually and it’s likely you will find lots of people talking about how to get more Facebook likes or how to add tabs and pages and apps that go bang. However, as is the case with so many things in life, quality over quantity is an impo"

Tue, 17 Apr 2012 13:06:32 GMT | Tagged: Duct Tape Marketing

Not All Questions Should Be Answered by Google

I’m a big proponent of questions. Asking the right questions has the power to move your business forward in ways that no amount of having all the right answers ever will. I’ve been imploring small business owners to ask every customer a handful of specifi"

Wed, 18 Apr 2012 11:46:25 GMT | Tagged: Duct Tape Marketing

Duct Tape Marketing Small Business Articles

How to Create a Bold, Daring and Utterly Irresistible Pricing Model

Why Owning a Small Business Is Equal Parts Gratifying and Terrifying

One Simple Tactic That Can Give You an Unfair Advantage in Local Search

You Hired Your First Marketing Person, Now What

5 Meaningful Shifts Shaping Marketing Right Now

Engaging Your Macro Metric As a True Measure of Success

Motivate Your Prospects to Make Tiny Commitments

How to Startup Before You Startup

We Don’t Need No Stinkin Process

5 Ways to Create Dead On Content

How to Build a Business That Cannot Fail

5 Ways to Create Even More Facebook Engagement

Not All Questions Should Be Answered by Google

The Expanding Potential of Digital Books

Setting Your Business Free Through the Practice of Systematic Delegation

How an Entrepreneur Imagines the World

How and Why to Create Smarter Content

5 Ways to Make the Social Layer Pay

How You Make Money

The Hierarchy of Getting The Important Stuff Done

The Cycle of Getting the Important Stuff Done

Riding the Collective 140 to Overnight Success

Why Pinterest Is Not the Next Big Thing for Your Business

10 Tools To Get More From Your Video

Free Handbook: 7 Apps That Will Change The Way You Do Marketing