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DQ News: How Important is SEO to Your Video Marketing Efforts?

When observing how sites like YouTube, DailyMotion, and MetaCafe are receiving tons of views on a daily basis, it becomes clear to see what a powerful marketing tool video has become. The secret is out – this medium can engage in ways others can’t touch, and consumers are gobbling it up at a rapid rate. While video marketing is no doubt effective, when it comes to using this tactic online, SEO is the key to maximizing its true potential. Here are some tips that will help you make the most of your efforts:??

Stick with the Best Practices

For the most part, getting SEO value out of your video marketing efforts is the same as when optimizing other web content. This simply means that you need to follow the best established practices of search engine optimization.

Knowing this, complementing the text areas of your video with relevant keywords should be a priority. In most cases, this will be your title, description, and tags. Because links are also critical to SEO, building links should also be a part of your strategy. Understanding that search engine optimization has the same general requirements is not only critical, but can make this process much easier.??

Find a Good Platform

As the most popular video platform in the world, YouTube is arguably the best tool to use to build your video marketing strategy around. It is also an SEO-friendly platform, which gives it a huge plus.

However, there are plenty of other options that can benefit both your optimization and marketing efforts as a whole. You have your conventional video sites, in addition to a variety of social networks, which make great options because of their popularity and traffic alone. There are also less obvious options such as eHow, HubPages, and Associated Content From Yahoo. So even though YouTube is the cream of the crop, any site with a strong presence in the world of online video could do in the right strategy.??

Post Great Videos

Want to know the secret to successful video marketing? It’s simple really – post quality video content. Sure, a great keyword and link building strategy can get you the traffic, which is what SEO is all about, but if you want conversions, quality and value should be among your top priorities. No one is going to share or recommend your videos to others if they don’t find it useful or otherwise valuable themselves. With the recent introduction of the Google +1 button and its potential impact on search engine rankings, it is starting to look like quality could become an even more important aspect of video and content in general as far as SEO is concerned.

The video era is in full effect, and if you have been thinking about jumping on the bandwagon, now would be the perfect time to jump on up. While several companies are using it as a marketing tool, others are still reluctant for one reason or another, meaning adopting it now could possibly give you a considerable edge over your competitors. Make sure your strategy accounts for SEO, and video could play a major role in your success.

About the Author: Aidan Hijleh is a freelance copywriter and serves as the Non-Profit Partnership Liaison for Benchmark Email. Aidan advocates free email marketing services to assist with the flourishing of grassroots organizations.

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