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DQ News: Building a Culture of Success

No matter what business you’re in, your success can very often boil down to one thing – your people culture.

You may have the greatest product with the big dollars to promote it, but it’s the people that will really define how successful the product is. This is true for internal people as well as external.

Customers Are Your External People

You need to build trust and loyalty with them.

Get your relationship right with your customers and you’ll be in a far stronger position to build from within and continue to enhance that relationship.

• Keep them up-to-date with what’s happening.
• Don’t trick them with false offers.
• Listen to their feedback and act on it.

These are just some of the ways to get your external people culture right.

Employees Are Your Internal People

They have the power to make or break your brand.

Unhappy employees don’t care if you had the best sales year; unhappy employees have no incentive to come to work except for the paycheck; unhappy employees don’t live the culture that happy employees do.

How do you encourage happy employees? Become part of their culture as much as asking them to be part of yours.

• Be involved in their lives.
• Allow them time to be with those that matter.
• Promote a healthy work/personal time split.
• Have an open door policy.
• Be genuinely interested in what they have to say as opposed to just offering them a sympathy nod.

Getting it right with your internal people is just as important as getting it right with your external people; sometimes more so.

Help Your People Grow

The most successful companies are the ones that build a strong people culture around everything they start; the most successful companies are those where the customers and the employees aren’t classed as customers and employees. Instead, they’re classed as your people.

How are you building your success?

image: iLenny

Building a Culture of Success originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license.

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