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DQ News: Flurry Data Shows Mobile Apps Used Hourly By 20 Million Americans

Mobile app usage continue to reach new highs in the United States. On Thursday, the latest data from Flurry Analytics, which tracks more than 110,000 mobile apps on iOS, Android, Windows Phone, BlackBerry and J2ME, showed that approximately 20 million Americans access mobile applications on an hourly basis between 7:00 a.m. and 11:00 p.m.

Just how big of an audience is that really? Flurry describes this massive user base this way: “That’s already the equivalent of 17 American Idol finales each day, or more than 6,200 American Idol finales per year.”

“Our analysis shows that, compared to relative TV viewing and Internet usage, mobile app usage is higher from 6 am to 6 pm,” the Flurry report reads. “And while the relative percent of television viewers surpasses that of mobile app users during prime-time, mobile app usage continues to climb until 9 pm, exceeding relative Internet usage throughout the prime-time window.”

Mobile consumers are using apps either instead of, or along-side prime-time television and the Internet. In fact, the percent of relative mobile app usage is greater than that of relative Internet usage every hour of every day.

Flurry estimates that the combined number of active iOS and Android devices in the U.S. is presently somewhere in the neighborhood of 110 million.

“With Google recently acquiring Motorola and Apple gearing up to launch the iPhone 5 this fall, these numbers will continue to grow,” the report concludes. “Further, with companies like Amazon pushing harder into tablets with its recently announced Kindle Fire, and companies like Nokia and Microsoft partnering to stay competitive, we can easily imagine a world of mobile apps where it’s prime-time all the time.”

To read the full blog post by Flurry vice president of marketing Peter Farago, click here.

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