This is a guest post by Nancy Davis.

How many times have you stumbled across a blog and felt that something is missing? They have great content. They even have a really cool photo to draw your eye in. The text is large enough to read easily. The blogger kindly responds to your comment, yet you never go back.
Why?
I hate to tell you this – you leave me cold. I read your post with excited eyes, but you don’t make me feel a thing. Challenge me. Make me think. Make me feel something. Even if I get angry, I will come back if you make your point well. If you change my mind about an issue, I will be a fan for life.
Writing with feeling can be a really tall order – do it right and you will have fans for life. Do it wrong and risk confusing your reader at best – or at worst pissing them off. It looks easy to write with feeling, but looks can be deceiving.
How do you blog with feeling?
My best blog posts have been written with tears in my eyes or my blood boiling. If I want someone to see what I see, I need to tell a story. A good post should tell a story, plain and simple. Tell me why I should care. Tell me why I should feel. Give me a good story and I will be hooked. A good post really is just a story, a very short story. I try to think about what the point of my post will be and write from that perspective.
Great storytellers can make you feel anything they want – they can make you laugh or cry, but most of all they make you relate.
Why are some posts universal? There are themes everyone relates to on one level or another. Everyone has had their heart broken at least once. Everyone feels fear, even if they hate to admit it. Those of us who are parents have had overwhelming feeling of love for our children that we know there is nothing we would not do for them.
That is how I do it. How do you blog with feeling?
About the author: Nancy Davis is a marketer from New Jersey. She’s also a mom who happens to write pretty well about life and people, and she loves to talk. You can read more from Nancy on her blog, or connect with her on Twitter at @NancyD68.
image: rjg329
Bloggers Do It With Feeling originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license.
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