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DQ News: Is Your Social Media Beyond Repair?

No one likes to admit they broke things. In fact, many people will run for cover so that they do not get blamed for such actions.

When it comes to your company’s social media efforts, are you putting the right amount of time and energy into them or is it done with just a passing interest?

As more small businesses identify and understand just how beneficial social media can be to their company’s success, it is incumbent upon them to know when and be able to fix a social media program when it is broken.

Social Media Gaffes

For companies who are having issues with their social media campaigns, what are the right fixes?

Do they take the time to correct them? Do they put the problem on the backburner to deal with another day? Lastly, do they just throw their arms up in the air and abandon social networking altogether?

If your small business has seen its social media planning come up short of what your intended goals were in the first place, there are options available to right the ship.

Start by taking a look at the following:

• Frequency of social networking – In the event your company has set up a social media campaign, how often are you tending to it? If the answer is not that often, you’ve got a problem. If you’re going to take the time to set up Facebook and Twitter pages to name two, you’d better plan on actively working them. What’s the sense in the first place of having such venues if you’re attendance on them will be limited to begin with?
• Being too rigid in who can use the sites – While marketing/PR departments typically oversee a company’s Twitter or Facebook venue, that doesn’t mean others cannot utilize it. Yes, you should have some rules for engagement in place, but that does not mean contributions from other employees should be excluded. While it is fine to review any tweets, shares, etc. that go out, don’t discourage employees from participating.
• Not engaging customers – In the event you’re allowing and receiving comments to your social media pages, by all means respond to them. Nothing will discourage return customers more than if you allow them the opportunity to comment, yet you turn a deaf ear to those comments.
• Throwing in the towel – It happens all too often. A small business begins a social media campaign, doesn’t get the results it wants and abandons it. So, what exactly have they accomplished? To put it bluntly, nothing. By all means, stay upbeat and try different approaches if things are not working out. The worst possible scenario is to give up on the project, therefore eliminating a great way to be seen and heard. Like just about everything else in life, results do not come overnight. Have a long-term social media strategy and be prepared to stick it out. Developing solid relationships with both current and potential customers takes time, so don’t get discouraged if things are not clicking right away.

The best advice possible for a successful social media campaign is to be in it for the long haul, knowing that some things will work and others won’t.

One thing that will definitely work in your company’s favor is planning on being social for a long time to come.

About the Author: Dave Thomas is an expert writer on items like purchasing decisions for small business owners and entrepreneurs at Resource Nation.

Photo Credit: e-magic

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