Need a Logo or a Website? Compare 8 Free Bids Today. Over 50,000 Designers Worldwide. DesignQuote.net

DQ News: On cigarette packages, QR codes reveal a nearby place to smoke

Just as today’s prevalent smoking bans can lead to a lot of cigarette butts on the doorsteps of public places, so the increasingly smoke-free world can make it difficult for smokers to find a place to enjoy their habit. Enter Croatian cigarette brand Ronhill, which has begun to use QR codes on its packaging to help consumers find a nearby place to smoke.

Ronhill, a part of Adris Group’s TDR, worked with agency Bruketa&Žinic OM to create what it says is the world’s first interactive cigarette packaging. Specifically, included on the packaging for its Ronhill Unlimited line is a QR code. Smartphone users simply scan that code with their phone’s camera to get to a regional mobile website featuring a map showing not only the user’s current location but also places nearby where smoking is allowed. Users can also update the list of such places themselves. The video below demonstrates the technology in action:

Also this summer, Bruketa&Žinic OM added a QR code to Ronhill’s seasonal “Sailing” line, linking this time to a site with local information and an up-to-date list of events. Brands large and small: how could a splash of technology make your packaging more useful and interactive?

Website: www.tdr.hr/unlimited/HR/index.html
Contact: tdr@tdr.hr

Spotted by: Florent Lesauvage

Need a Logo for your new company? Compare 8 Free Bids Today. Over 50,000 Designers Worldwide. DesignQuote.net

In Croatia, postage stamps made trackable via QR code

Platform recommends footwear based on previous favorites

Finding a running shoe that fits perfectly can often be a time consuming task. All the more frustrating, then, when that favorite pair of shoes ...

In Mumbai, café offers a one-stop shop for wedding solutions

For couples planning a wedding, arranging all the details can be a full-time job. Wedding planners can offer a solution in some parts of the ...

Your Facebook activity, analyzed and immortalized in 28 glossy pages

We’ve already featured one effort to capture Facebook users’ online lives in a physical book, and recently we came across another like-minded initiative, this time ...