Yes, Google+ is just two months old, and yes, they’ve had a great uptake in numbers using the service (currently 25 million and counting). But there’s a growing amount of talk about how it’s not majorly different from what’s currently out there.

Additionally, the majority of users fall within limited categories – early adopters, tech geeks, social media “power users” and marketers/agencies trying to decide on its potential business value.
For Joe Public, though, Google+ remains an anomaly, and one that has a big question to answer – mainly, “Why should I leave Facebook when everyone I know is on there?”.
Personally, I’m enjoying Google+, but I’ll admit the early novelty has worn off and I use it less than Facebook. I’m hoping that the various tools and apps Google has at its disposal will make an appearance soon and integrate smoothly, as I feel that could be where the real Wow factor comes into play.
We’ll see. For now, from a lot of the people I’m connected with, it’s okay but could be better.
How about you?
The Google Plus Apathy Malaise originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license.
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Do you have a Google Plus account yet? If you do, I’d love to connect with you, so add me with this link. If you don’t have an account, leave a comment below and I’ll send you an invite.
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