Need a Logo or a Website? Compare 8 Free Bids Today. Over 50,000 Designers Worldwide. DesignQuote.net

DQ News: The Could and Need Effect

There are two basic ways of deciding on a course of action – the Could and Need Effect.

Both similar. Both different. Both entwined. Both separate. But each one defines your success and longevity.

Ask yourself a question and approach it from Could and Need to decide your next step.

This bill could wait until next week. I need to pay this bill to keep my business open.

We could make a change in design if necessary. We need to start from scratch.

This could help our strategy. This needs to be in place for any of our strategy to work.

Similar paths, but very different forks in the road at the key junction.

So. Could you, or do you need to?

The Could and Need Effect originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license.

Need a Logo for your new company? Compare 8 Free Bids Today. Over 50,000 Designers Worldwide. DesignQuote.net

Advisory: Google Begins Booting Brands

by Danny Brown and Geoff Livingston Much has been said about marketing on Google+. Both of us have been intentionally conservative about marketing on the new network due to a statement from Google+ specifically asking business and brands to wait until it

Hit Up Credit Unions for Low Interest Rates

With the words “double dip recession” on everyone’s lips, it’s no wonder that lenders are becoming even more parsimonious with small business loans. Small business loan approval rates by large, national banks fell from 9.4% in May to 8.9% in June, and ind

Your Target Audience Is NOT Generic

There’s a mindset among many business owners that they need to be on social media. Specifically, they need to be on Facebook; or Twitter; or LinkedIn; or have a blog; or look ahead to business options on Google Plus. This is usually fostered by fly-

Planning Ahead

I took this picture on the way to a meeting the other day. As you can see, the lady driving the car has her little dog right up front with her in the driver’s seat. Because we were driving (and I know how some of our local drivers are – think

On Giving a Damn

People will agree or disagree with you. People will agree or disagree with how you do things. That’s how it should be – none of us have all the answers. The trick is in deciding who you give credence to, and who you let pass by because they offer nothing

Change And Persistent Vision

“The lesson is that one person with a persistent vision can make change happen, whether climbing rocks or delivering services.” Seth Godin, Tribes. That sentence relates to a passage in Seth’s book where he talks about Chris Sharma and h