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DQ News: Making Your Invention ‘As Seen On TV’

It seems everyone is trying to receive “as seen” status, and that isn’t going to change anytime soon.

According to NJ.com, the judges have made their way to New Jersey. They are giving people five minutes to pitch their product. If they like it, they ask for more information. If they are not interested, the inventor receives a kind thanks and they are escorted out.

Twenty-five contestants waited for their turn in front of the panel of judges that included AJ Khubani, founder and CEO of TeleBrands, the company behind the “as seen on TV” infomercials. Contestants rattled off jingles and demonstrated prototypes inside the glass-enclosed conference room as a big clock counted down.

Khubani says he only needs 60 seconds to figure out whether a product is a hit or miss.

“It’s got to solve an everyday problem. It’s got to be visually exciting,” he said. “That’s the thing about good-selling products: you can understand it right away.”

When talking about top sellers, Khubani cites the Ped Egg — a foot callus remover that’s sold more than 40 million units.

“We’ve had inventors make seven figures, in the first year,” he said.

Does your idea fit AJ Khubani’s criteria?

Photo by Bob With

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