Need a Logo or a Website? Compare 8 Free Bids Today. Over 50,000 Designers Worldwide. DesignQuote.net

DQ News: Heineken serves up free wifi in 100 London pubs and bars

Dutch beer brand Heineken has figured prominently on our virtual pages on several occasions before, including its branded airport lounge back in 2009. Continuing the brand butler theme into 2011, the brewer recently teamed up with BT to provide free wifi for patrons at 100 London pubs and bars.

Heineken Hubs are selected venues across the UK “where specially trained staff take pride in pouring you the perfect Heineken,” in the company’s own words. Now, through a partnership with telecom provider BT, patrons at Heineken Hubs will be able to enjoy free wifi. Not only that, but — through a partnership with The Independent’s i publication — they’ll be able to use that wifi to access exclusive location-specific content online. Another 200 pubs across the UK are expected to be added to the list by the end of 2012. “The partnership with BT reinforces the brand’s reputation as a leading player in the development of technology,” explains Rick Lawrence, a marketing manager with Heineken UK. “The wifi initiative will provide excellent exposure for Heineken among its key target audience and build greater affinity between the brand and its consumers.”

There are so many ways brands can serve current and potential customers, but wifi is currently a particularly useful one. How can your brand help consumers stay connected?

Website: www.heineken.com/gb/hub/home.aspx
Contact: www.heineken.co.uk/contactus.php

Need a Logo for your new company? Compare 8 Free Bids Today. Over 50,000 Designers Worldwide. DesignQuote.net

Platform recommends footwear based on previous favorites

Finding a running shoe that fits perfectly can often be a time consuming task. All the more frustrating, then, when that favorite pair of shoes ...

In Mumbai, café offers a one-stop shop for wedding solutions

For couples planning a wedding, arranging all the details can be a full-time job. Wedding planners can offer a solution in some parts of the ...

Your Facebook activity, analyzed and immortalized in 28 glossy pages

We’ve already featured one effort to capture Facebook users’ online lives in a physical book, and recently we came across another like-minded initiative, this time ...

‘Pay as you drive’ insurance rewards safe young drivers

Beginning drivers typically face higher insurance premiums than others do based simply on their age and lack of experience. Recognizing that many such drivers pose ...

Wise Words with Toby Barnes

In April we wrote about Chromaroma, the app that uses trip data to create a London-wide game for commuters. Now planning to expand the concept to other major cities, we caught up with creator Toby Barnes.

Guests customize their own rooms at UK hotel

There’s been no stopping the “design-your-own” trend over the past few years, taking products including skin creme, beef jerky and sleeping bags to new heights ...