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DQ News: Little Dogs and High Flying Pee

“Even a little dog can piss on a big building.” – Jim Hightower.

As people, we’re fixated on size. We want bigger houses; bigger cars; bigger offices; bigger paychecks.

If our neighbour gets a pool, ours has to be bigger. It’s one of the fallacies of being human; big means successful.

The same goes for business. We see corporations wanting bigger land; bigger deals; bigger profits; bigger golden handshakes when the time comes for executives to move on.

In business, just like life, big means successful.

But does it?

Does a company having 4,000 employees mean success? Ask Enron about that one. Does having some of the biggest names in your corner mean success? HD-DVD would suggest otherwise. Or how about having one of the biggest movies of the decade to build your product around? Atari found out the hard way that meant nothing.

So despite our innate belief that size is the measure of our success, it isn’t – it’s how you use your own size that defines success.

We work in an age where Starbucks can be your office. Where landlines are no longer needed for our communications. Where business deals can be done thousands of miles apart with none of the attendees ever having met.

Simply put, we live in an age where perception isn’t so much a factor as perception of perception. And this puts you in the driving seat.

You decide how you’re perceived.

You define how polished you are.

You define how big you appear.

To some, big may still be the measuring stick of success – and that’s fine. They’ll probably be the same ones cutting costs further down the line when they realize big checks need even bigger profits.

But for you? Big is what you make it. And if a small dog can piss on a big building, so can you.

So. Ready to shake a leg?

image: Andre de Araujo

Little Dogs and High Flying Pee originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license.

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