Need a Logo or a Website? Compare 8 Free Bids Today. Over 50,000 Designers Worldwide. DesignQuote.net

DQ News: Don’t Promote on Social Media Unless You Know These 5 Common Mistakes

Social media has become an important aspect of online business marketing, but there is still a lot of confusion regarding how to get the right kind of attention using social media channels.

In order to create the right kind of social media personality for your company, and build credibility as you do it, avoid the following missteps:

1. Crossing the Line from Professional to Personal

You indeed want to represent your company as personable and approachable in order to reach your customers. However, often that line from professional to personal is crossed, and information that is way too personal is shared. For example, it is completely appropriate to tweet, “Sorry for my slow response; I just got back from vacation.” However, you cross the line when you tweet, “I couldn’t get back to you last week because I was partying it up in Cancun!”

2. Over the Top Self-Promotion

Your customers expect a certain degree of self-promotion. However, if your posts never vary from the self-promotional variety, your followers will get tired of them.

Discern what kind of content your followers are most interested in—what drew them to you in the first place? Then, be sure to post useful links and information that will keep them coming back; when you do post promotional information, your customers will be more likely to respond.

3. Not Interacting With Your Followers

If you don’t reply when fans post comments on your Facebook page, if you don’t ask questions and respond when they answer, then you are missing out on a huge marketing opportunity. Think of your social media sites as additional opportunities for customer service, and be sure that you are engaging your followers with questions and discussions.

4. Responding Only to Positive Comments

When you get negative comments via social media channels, it is perhaps even more important to respond to them than to the positive comments. Ignoring the negative comment is like telling the customer that you do not care. As mentioned above, responding to tweets or posts is an opportunity for great customer service.

5. Jumping in Without a Plan

Mistakes made on the internet are likely out there forever. Often, companies wanting to get on board with social media make the decision to do so, then just jump in tweeting and posting without any kind of marketing plan. Considering the permanent nature of online marketing, having a well thought-out plan is the best way to make the most out of social media.

Conclusion

A good social media campaign can contribute greatly to the success of your business. Keep these guidelines in mind as you create social media accounts that positively represent your company.

About the Author: Kaushal Gandhi is Director at Aaris Internet Solutions Pvt. Ltd. Aaris is SEO company in India. Kaushal has conceptualized SEO Traingulation Method to get desired ranking. In addition, he is also a passionate blogger and writes on diverse topics such as Search Engine Optimization, PPC Management and Social Media.

Photo Credit: webtreats

Want to be our next guest author? Click here for details…

Need a Logo for your new company? Compare 8 Free Bids Today. Over 50,000 Designers Worldwide. DesignQuote.net

The 3 Best Reasons Why the Time is Ripe to Get Your Business Valued

  If you have no immediate interest in selling your business then you might think a business valuation is an unnecessary expense. But there are a whole host of reasons why you should be getting an understanding of the value of your business that don’

Overcoming Management Confidence Issues

A new survey, conducted by CIPD, suggests that 21% of employees fear that they will imminently lose their jobs and that over a third believe their standard of living has dropped in the last six months highlights what a stressful time it currently is for w

How Small Business Owners Can Use Open-Source Code

Open-source code is a big part of the Web 3.0 revolution because it fits one of the key driving factors: collaboration. Open-source code is developed by several people (even thousands) working together to make a usable tool or program. Even when it’s fini

4 Lessons Learned From Mistakes of Internet Past

The speculative bubble of “dot com” era was a period of rapid growth followed by a significant decline between 1995 and 2000. Many of the companies that prospered during this brief explosion relied on venture capital and initial public offerings to cover

The Difference Between Engaged and Engaging

Companies love to share their successes with social media. How it’s allowing them to “engage with fans and customers”, and how they’re “being part of the conversation”. Like it’s something new and wild and golly g

Facebook, LinkedIn More Popular Among SMBs Than Twitter, Survey Says

There are some interesting numbers about small businesses and social media usage in the latest Small Business Happiness Index from VistaPrint. And it’s actually “micro-businesses” that we’re talking about here — those with 10

5 Practical Tips for Getting More from Facebook

5 Practical Tips for Getting More from Facebook

This content from: Duct Tape Market