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DQ News: ‘EZ-Out’ Easy Way To Profit For Inventor

Hate trying to pull your credit card out of that small wallet slot? John Higgins has created a little slide in holder that makes credit card removal easier. Now he hopes to market it as a cheap gift credit card companies and banks can give to their customers.

Inserted into a wallet compartment, the EZ-OUT tab helps users immediately spot their frequently used credit cards hidden among rows of other plastics, then it allows faster, easier removal of the card with a tug of the tab.

He likened the tool to the quick location and removal of an important folder in a filing cabinet.

“I decided to be able to market it, it had to be sold to credit card companies. Credit card companies would be able to give it as a promotional item with every new credit card they send out, and they could put any graphics, logos, mottoes or sayings right on it and give it right out in the same envelope as the credit card at no extra cost.”

Higgins aims at selling the product for about 15 cents apiece to top banking and credit card companies around the world, including Capital One, American Express and Bank of Mexico in Mexico City. Each company would likely log millions of orders to distribute the EZ-OUT with the millions of credit cards they mail out on a daily basis, Higgins said.

“The credit card that is the most accessible and easiest to remove will be the credit card most used,” Higgins said.

Photo by Håkan Dahlström

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