Need a Logo or a Website? Compare 8 Free Bids Today. Over 50,000 Designers Worldwide. DesignQuote.net

DQ News: MocoSpace: Men Dramatically Outspend Women on Mobile Virtual Goods

By a sizable 9 to 1 margin, men are now outspending women on mobile virtual goods, according to a new study published by MocoSpace.

On Friday, MocoSpace revealed the results from a study of nearly 1500 social gamers on their platform. All the user data was anonymously analyzed to assess and measure how men and women play social games, spend money and engage with each other.

What MocoSpace uncovered may be surprising to many.

Although the MocoSpace platform sees nearly equal traffic from men and women (53% of MocoSpace mobile social gamers are male, and 47% are female) men outspend women 9 to 1 on virtual goods. According to the research, 69% of males buy virtual goods, compared to just 31% of females.

Furthermore, that 69% of male gamers are responsible for nearly 90% of all virtual goods bought in-game – proving that men really do love to shop, at least when it comes to gaming.

MocoSpace similarly found that male gamers also spend more time playing – but not by much. Male gamers spend an average of 21 minutes per day playing MocoSpace’s browser-based social games, while female gamers spend 19 minutes per day.

Mobile social gamers also outpace general social networking users as gamers have on average 50 friends each, while non-gamers have an average of just 18. This data makes gamers the most social, most active segment of MocoSpace’s 17 million member community.

“Our research shows that from a business perspective both genders demonstrate high levels of engagement, which is good for advertisers – but men and male-dominated titles tend to drive bigger revenues for mobile social game developers,” says MocoSpace CEO Justin Siegel.

Need a Logo for your new company? Compare 8 Free Bids Today. Over 50,000 Designers Worldwide. DesignQuote.net

Twitter Rumored to Be Planning New Photo Sharing Service

Fresh from its acquisition of TweetDeck, Twitter apparently has another surprise in its social media bag of tricks. In the microblogging platform’s ongoing effort to regain some of the market share lost to competing third-party Twitter platforms, th

Mavenir Systems to Acquire Airwide Solutions

On Monday, Mavenir Systems – a provider of mobile infrastructure solutions for LTE operators – revealed plans to acquire privately-held Airwide Solutions – a leading provider of mobile messaging solutions. Mavenir presently boasts some 1

Google Gobbles Up PostRank in Surprise Acquisition in the Mobile Social Space

On Friday, it was confirmed that Google has acquired PostRank, which calls itself “the largest aggregator of social engagement data” in the analytics industry. In short, PostRank enables social media users to measure and monitor the reach of t

Fandango for Mobile Becomes a Big Draw for the Box Office This Summer

Fandango – the digital movie ticket service – for mobile devices has enjoyed its best summer of box office success to date – and the summer is far from over. According to an announcement from the company this week, 20% of its summer movi

Ford Wants to Drive the mHealth Revolution

Venerable carmaker Ford wants to be in the driver’s seat when it comes to expanding the reach of mHealth to Americans. “The car is more than just a car,” says Paul Mascarenas, Ford’s chief technology officer. “People spend almost an entire week a ye

mHealth: Hospital Targets Improved Medical Care with New Mobile Application

Proving once again that mobile has the potential to teach old dogs new tricks, St. Christopher’s Hospital for Children – an institution established in 1875 – is now on the cutting edge of mobile apps with its latest mHealth endeavor. Thi