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DQ News: Why Your Email Funnel Should Have a Custom Thank You Page & How to Start One if Yours Doesn’t

There are many reasons why you should consider creating a custom Thank You page for your email funnel. For one thing, a custom thank you page is more personal, creating a one on one atmosphere between you and your visitor.

It can also be a good spot to ask your visitor to take further action such as to buy a product or sign up for a newsletter. You might even use it to describe your site in detail to your visitors. Whatever you choose to use this page for, the bottom line is that there are more good reasons than not as to why you should take 5 to 10 minutes to create a custom Thank You page for your site. I explain these reasons in more detail, as well as tell you how to create a custom Thank You page below.

Explain Your Newsletter or Offer in More Detail

Whether you want customers to subscribe to your weekly emails or buy your e-book about creative Halloween costume ideas , having a customized Thank You page is a great way to reach out to customers to tell them everything that they need to know about your product and what they can expect after signing up or making a purchase. Most customers want to know where their free ebook or product is being sent to, and this page is a good place to communicate that information to them.

Create a More Personal Atmosphere with Your Customers

There are a large number of web sites that sell a variety of products and ideas, and it’s important for your web site to stand out above the competition, as well as gain the customer’s trust. Online shoppers are often afraid of fraud and may be very cautious before making a purchase, so gaining their trust is important. According to a recent survey conducted by the National Mail Order Association, the average customer first visits a web site about 19 hours before making a purchase, and many customers will visit a site several times before they even enter information such as their email address. They often spend a long time thinking about their purchase and the best place to spend their time and money.

Customers need to feel safe and connected to a web site before they make a purchase and/or recommend the web site to their friends and family. There could be millions of people looking at your web site, and these customers are more likely to buy a product from you if they feel like you care about their business. Personalizing a Thank You page is great for connecting with the customer and making them feel like a guest, rather than a number. You may also want to give your customers a coupon to use on their next order or remind them to contact you if they have any questions or comments.

More Sales Opportunities

A Thank You page is a great place to place ads, offer additional items for sale or invite them to sign up for more offers. To get to this page, the customer has already signed up or purchased something, so it’s more likely that they’ll take action again. According to a study conducted by The Nielsen Company, about 84 percent of Internet users around the world have participated in online shopping at least once. This is a huge number of people that are spending billions of dollars online. The goal is to get them to spend as much time and money or your site as possible. Your Thank You page is a good place to try to achieve this.

Customers are also more likely to take action if they feel that the site is worthy of their business. Some customers sign up for a free offer or email newsletter as a way to testing an unfamiliar web site. Helping customers feel valuable and safe is a great way to encourage these customers to make a purchase. Some companies have seen very good results from placing ads on their Thank You pages. While results do vary, it doesn’t hurt to test your Thank You page with various offers to see if you can earn a little bit of extra income from it.

How To Start A Custom Thank You Page

Creating a customized Thank You page using AWeber is easy. Just follow the steps below:

• Click the button that says “Web Forms” in the menu bar (top of the page)
• Click the tab labeled “Settings”
• In the box that drops down, click Thank You Page.
• Choose which customization option you would like for your page

Thank You page options include the Basic Version, which just has your company name and logo (with a generic message), the audio version (includes a sound), and video version (includes video). There is a custom page option that allows you to direct your customer to a URL that you have created to connect. This is the option I suggest going with, as you’ll be able to connect with your customers personally and share information with them.

Hold Their Attention

While having a personalized Thank You page helps to hold your customer’s attention and keep them on your site longer, they can also help your customer become more familiar and comfortable with your site. In turn this will lead them to spending more money with you, as well as lead them to tell their friends and family about your site which can also turn into more potential customers.

About the Author: Mitch O’Conner is an online marketer and writer. When he’s not busy testing sites, generating traffic or writing content, he enjoys spending time with his wife and kids, watching TV, playing games or going camping.

Photo Credit: RobeRt Vega

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