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DQ News: Logo Design for Entrepreneurs: 17 Ways Your Logo Impacts Your Business

A logo may seem like a small part of your business but in reality, it can impact it in a BIG way. It influences how customers view your brand, it shows your values, how you stand out from the competition, and more.

In today’s world that’s heavily influenced by social media, your logo is more important than ever. It needs to be designed in a way that’s appropriate for many uses – social media sites, your website, and print materials are just the beginning.

So, let’s take a look at how make a logo that impacts your business – and why it’s important:

Your logo design increases trust

A well-designed logo portrays a sense of professionalism to your customers, while building their trust in the business. It can help show your audience that your business will be around for years down the road.

Your business logo helps you stand out from the competition

A visually interesting and stimulating logo, when displayed on your website, print materials, and social media sites, will help you stand out from your competition and help your customers relate to your brand.

Your logo tells your story

All elements of a logo – including the color, font, and graphics – can help communicate your company’s story to the world.

Your logo increases your customers’ happiness

An effective, attractive logo will make your clients happy to be associated with you. From the color of your logo to the graphical elements, you want everyone who sees it to get a good feeling.

Your logo increases friends, followers, and shares

A business with an attractive logo is much more likely to be shared than one that doesn’t look professional and trustworthy.

Your logo increases recognition

Especially given today’s influx of social media, your logo will be seen in many places, from your website to Facebook and Twitter. A well-designed logo will give your clients a good impression and create more memorability. This is also true because many people are visual learners, so they’ll remember “seeing” a brand more so than if they’re hearing or reading about it.

Color matters in your logo

The color when you create your own logo can play a big role in how your company is perceived. Why? Certain colors can evoke an instant feeling, which is why colors are considered one of the most powerful non-verbal communication strategies out there.

Cool colors

Cool colors like blue and green tend to have a calming effect on people.

• Blue is known to symbolize peace, strength, and intelligence
• Green stands for health, growth, harmony, and nature.
• Purple means royal and precious, while lighter shades can mean elegance, delicate, and grace.

Warm colors

Warm colors, like red, yellow, orange, and pink, can be used to evoke a variety of emotions:

• Pink is playful and delicate, and is commonly used in association with romance and as of late, feminine organizations.
• A cheerful color, yellow is often used to promote happiness and joy.
• Red has long been used in association with passion, love, and power.
• Orange means energy, health, and warmth.

Neutral colors

Neutral colors like brown, beige, and white are commonly used to put a focus on other colors or tone down colors that are overpowering by themselves.

Masculine vs. Feminine colors

Depending on the target market of your business, you may want to consider colors that are attractive to men, versus ones that women are drawn to.

• Masculine colors – Colors like black, blue, and green are often used on design materials targeted toward men. On the other hand, colors like purple, pink, and turquoise are often avoided because they’re considered to be too feminine.
• Feminine colors – Females tend to enjoy and get a sense of “coziness” with colors like pink, purple, light blue, and turquoise, while disliking shades of brown and gray.

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More Logo Design Resources:

Vital Tips for Logo Design

10 Tips for a Logo Design that Works

56 Ways Color Psychology Impacts Logo Design

Logo Designer’s Guide to Jumpstarting Creativity

26 Logo Design Tips for Newbie Logo Designers

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About the Author: Pat Malloy writes for Free Logo Services. Your logo design can improve your business – and it doesn’t have to cost you a fortune. Pat recommends that your organization try a free logo maker for a more powerful brand impression!

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Photo Credit: Horia Varlan

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