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DQ News: Some Ideas Are Just Fads, Others Aren’t
What’s a fad business idea and what’s not? Sometimes it’s hard to tell):
In hindsight, it can be easy to spot “fad” franchises that enjoy a mere flash-in-the-pan popularity. Some once-hot concepts — think eBay drop-off stores, cereal cafes or video-dating franchises — fall victim to ever-evolving consumer tastes; others are usurped by technology.
But then again, other ideas that might not have screamed “long-term future” have thrived. For instance, “when junk-removal franchises first came out, people thought nobody would pay to have their garbage removed,” says Todd Bingham, vice president of operations at FranNet, a franchise consultancy in Louisville, Ky. “But it’s turned out to be a fantastic business.” And remember the mall-based makeover and photo studio Glamour Shots? It’s alive and kicking, and judging by its more than 120,000 Facebook “likes,” just as popular today as it was in the ‘80s.
Fri, 17 Feb 2012 18:57:20 GMT
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