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DQ News: Lots of Love for Mobile Search This Week, Says Google

On Tuesday, millions of romantics celebrated the most romantic holiday of the year by going out to dinner and enjoying an evening out on the town. But couples by and large welcomed a third-wheel along for the Valentine’s Day festivities this week – their mobile device.

According to the latest information directly from Google, in the immediate days leading to the Valentine’s Day holiday, the volume of searches for restaurants spiked 142% on desktops, 135% on tablets (like the iPad and Kindle Fire), but also a staggering 359% on mobile devices.

“For last-minute reservation makers,” Google says, “mobile was the device of choice. A whopping 62% of total US searches for popular national chain restaurants on Valentine’s Day occurred on high end mobile devices or tablets. If you weren’t advertising on mobile, you missed an opportunity to reach nearly two-thirds of consumers looking to find a restaurant.”

The Internet search giant also confessed that smartphones “helped save the day” with last minute gift givers. For example, mobile searches for flower-related terms grew 227% from February 7th to February 14th in the U.S.

“On Valentine’s Day, the urgency to find flowers increased as more mobile searchers clicked on a phone number or on a link to ‘Get Directions’ in an ad,” Google says. “Consumers were 560% more likely to click to make a call week over week. And mobile clicks to get directions increased 514% over the same period as people were scrambling to find a nearby florist.”

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The Complete Small Business Marketer’s SEO Toolkit

The Complete Small Business Marketer’s SEO Toolkit

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