Need a Logo or a Website? Compare 8 Free Bids Today. Over 50,000 Designers Worldwide. DesignQuote.net

DQ News: How to Dominate SEO with Current Content

Focus on Material

As a business owner or CEO trying to broaden your internet target and get recognized, I’m sure you are aware of the significance of new, fresh, recurring material on your site of all kinds. When it comes to written material on page copy or blogs and articles, you need to have the ability to write well, be informative and entertain, that’s obvious. That’s for your audience. But if you can’t write as well for Google and the other search engines to maximize your subject matter for Search Engine Marketing, you are the proverbial tree in the forest that falls when no one else is around. This post provides an often talked about yet misunderstood tool to help you make your subject matter applicable and explode your SEO online.

Google Adwords

Perhaps you’ve heard of Google Adwords, Google’s key pay for placement tool on their mother of all search engine returns. You may have run a campaign or I bet you’ve at least been petitioned by Google Adwords “experts” to run your campaigns for you to help you pay less per click, otherwise known as PPC.

Well, Google offers a free instrument to help you choose keywords and phrases depending upon how much they are searched every month and how much opposition there is from other marketers. It’s called the Google Adwords Keyword Tool and while it is designed for advertisers, it exposes plenty of clues about search engine optimizing your written content (or video tags) for your page copy and blogs. Unlike what many think, you do not have to have an Adwords account to utilize this tool, and here is the link, so keep this:

https://adwords.google.com/select/KeywordToolExternal

I could tell you about it, but why don’t I just show you. Watch this instructional Vlog video:

Awkward Wording

When I write I like to write for the people reading. I’ve seen too much content composed for search engine optimization that really stinks to the point of being unintelligible, cramming keywords unnaturally into sentences. It’s uncomfortable to write like this in my opinion, and perhaps for you, because it just feels weird and you can end up with a write-up or blog that seems bogus. Here are a few ideas for getting adjusted to it:

1. Utilize the Adwords Tool first and uncover 3-5 keywords (phrases) for your content, using high-traffic, low-competition keywords where available. Write them on a list in front of you.

2. Lay out your paragraph or article in light of the phrases you picked out for SEO. It may provide a different angle than you first had or take you down a different direction that you know interests the people out there.

3. Write your article dropping in the key phrases on your list where they click. Add a check mark each time you use a keyword, and you can use variants of a keyword to not sound too redundant (spot gold, spot gold prices, spot gold pricing, gold prices).

4. Proof-read for sanity and information flow, and revise where needed.

=

That’s it! Get used to that process and it will get easier and easier.

=

About the Author: Karl Walinskas is the CEO of Smart Company Growth, a business development firm that helps small to mid-size professional service firms build competitive advantage in an online world of sameness.  He is author of numerous articles and the Smart Blog on leadership, business communication, sales & service, public speaking and virtual business, and Getting Connected Through Exceptional Leadership, available in theSmartShop.  Get your FREE LinkedIn Profile Optimization eBook & Video Course, Video Marketing video and course, or Mastermind Groups e-course & video now.

=

Want to be our next guest author? Click here for details…

Photo Credit: Sean MacEntee

Need a Logo for your new company? Compare 8 Free Bids Today. Over 50,000 Designers Worldwide. DesignQuote.net