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DQ News: Do You Tweet As Your Or Your Biz?

The Washington Post recently asked a couple people whether they post to Twitter as their business or as themselves. How do you tweet?

Rakia Reynolds, principal at Skai Blue Media

Branding is at the heart of any business, and when people are following a business account on social media platforms such as Twitter and Facebook, they should be getting a glimpse of the team and operations behind the scenes.

We make it a point to speak as the business on our social media platforms, and use the engagement to build one-on-one relationships with our followers. As a business, we are comprised of a team of individuals, and our social media platforms play off of that by providing access to our personal accounts in a Twitter list and under our Facebook page featured “owners.”

Tom Cannon, co-founder and CEO of BungoBox

When tweeting from our business account, we only speak as our business. We never want our fans to consider the voice of our company social media accounts as an individual person. I recently spoke at an event and Gary Vaynerchuck (@garyvee) was the keynote. He gave the single best reason I have heard for having a branded twitter account and not tweeting as an individual from that account.

Photo by Steve Garfield

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Alaska Airlines Invests in Flight Safety With New iPad Flight Manuals

Chalk up Alaska Airlines as the next major adopter of the iPad. According to the powers that be at Alaska Airlines, iPads will be used to help the transportation provider better use technology to enhance flight safety, improve efficiency and protect the e

Pentagon Classifies Cyber Attacks as Acts of War Worthy of Military Retaliation

On Tuesday, officials at the Pentagon – the hub of US national security – finished preparing its first formal cyber strategy, according to the Wall Street Journal. The Pentagon’s first formal cyber strategy, unclassified portions of whic

Twitter Rumored to Be Planning New Photo Sharing Service

Fresh from its acquisition of TweetDeck, Twitter apparently has another surprise in its social media bag of tricks. In the microblogging platform’s ongoing effort to regain some of the market share lost to competing third-party Twitter platforms, th

Google Gobbles Up PostRank in Surprise Acquisition in the Mobile Social Space

On Friday, it was confirmed that Google has acquired PostRank, which calls itself “the largest aggregator of social engagement data” in the analytics industry. In short, PostRank enables social media users to measure and monitor the reach of t

Major News Items Make Twitter, Has Your Business Done Likewise?

The killing of the world’s number one terrorist was indirectly caught on Twitter, while one of the NBA icons of the last 20 years announced his recent retirement on the social network. So, if Osama bin Laden and Shaq could command a presence via this soci