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DQ News: In Singapore, mobile app replaces loyalty cards via QR codes

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It’s a testament to the sheer number of loyalty cards out there that we’ve seen the emergence of sites such as Perkler to help consumers manage them all. Now, bringing such efforts into the mobile world, there’s Perx, a smartphone app from Singapore-based Maiplay Pte. that’s designed to replace all the cards in a consumer’s wallet with a single, easy way to get loyalty rewards.

Consumers begin by downloading Perx for free, before browsing the list of participating merchants for those they frequently buy from. Then, when they’re at one of those stores, they scan the QR code provided by the merchant when they check out. That, in turn, serves just like a stamp on an old paper card and counts towards the shopper’s next reward; Perx notifies the consumer instantly when they’ve reached that milestone. Meanwhile, users can also “spin the wheel” for a chance to win instant prizes. The video below explains Perx in further detail:

Perx is currently available only for iPhone, but an Android version is coming soon, Maiplay says. Mobile-minded entrepreneurs: time to help consumers manage their many loyalty cards and schemes in your part of the world?

Website: www.getperx.com
Contact: help@getperx.com

Spotted by: Cecilia Biemann

Related Ideas:

  1. Loyalty program rewards customers for previous purchases
  2. In Singapore, loyalty card rewards coffee fans for being disloyal
  3. Restaurant chain accepts public transport card for loyalty rewards


Source http://www.springwise.com/?p=20952
Wed, 18 Jan 2012 11:04:01 GMT

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