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DQ News: Three cost-effective ways to market your start-up in 2012

Friends sneered at you when you said that you are going the entrepreneurial way. You quit your job in that MNC to build this dream product. Now the product is finally out in the open but how do you find takers for your product.

 Needless to say, being a startup you always have this financial question mark staring blankly at your face. Keeping in mind the limitations, startups can easily use these three tools to market their product. It is working for us and if you do it right, it will work for you too.

Social Networking might be passé but networking is not :

Start by using your own personal contacts and their contacts. Ask your friends to try and use your product. Talk about your product when you meet each other during social gatherings. You somehow have to ensure that the optimism you have for your product, gets communicated around. And all said and done, Facebook and Twitter are still one of the best ways to talk about your brand online.

Data Visualizations:

A picture is worth a thousand words. People might not be interested in your 1000 words article but they would love to see a nice graphic communicating the same idea. Try exploring infographics to market what your product stands for, what problem it seeks to solve, industry trends in your market, etc.

Blogging:

This is an effective way to make yourself heard online. Post articles that you think your target market would be interested in. Try and establish yourself as the thought leader in your industry. Encourage the idea of blogging within your organization. Ask employees to contribute their own take on things.

All the best and have a rocking year!

About the Author: Shilpi Choudhury is an Inbound Marketing Specialist and Business Blogger based out of Bangalore, India. She is currently working for DiscountPandit, Bangalore, which is a deal search engine that provides users a faster, simpler and a comprehensive deal search experience.

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