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DQ News: ChangeWave Research Points to Massive Smartphone Buying Wave

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Mobile Marketing ChangeWave Research Points to Massive Smartphone Buying WaveAccording to the findings of a new ChangeWave Research survey, Americans’ love affair with smartphones is turning into a full blown obsessions.

With interest in smartphone ownership at all-time highs, ChangeWave says the survey shows that there’s one dominant name that continues to drive the smartphone adoption rate – Apple’s iPhone.

Remarkably, a majority of future smartphone buyers say will purchase Apple’s red-hot smartphone. All told, 54% of future smartphone buyers are committed to buying the iPhone 4S.

“Apple has never dominated smart phone planned buying to this extent more than two months after a major new release,” the firm says.

ChangeWave, which conducted a survey of 4,000 consumers in North America, says the leading reason for the iPhone’s “extraordinary demand” is its “industry leading” customer satisfaction rating.

Are you in the market for a new smartphone? If so, have you decided on (or against) an iPhone 4S?

Mobile Marketing ChangeWave Research Points to Massive Smartphone Buying WaveMobile Marketing ChangeWave Research Points to Massive Smartphone Buying Wave

Mobile Marketing ChangeWave Research Points to Massive Smartphone Buying WaveMobile Marketing ChangeWave Research Points to Massive Smartphone Buying Wave

Mobile Marketing ChangeWave Research Points to Massive Smartphone Buying WaveMobile Marketing ChangeWave Research Points to Massive Smartphone Buying Wave

Source http://www.mobilemarketingwatch.com/?p=20347
Mon, 09 Jan 2012 20:29:58 GMT

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Tags: Announcements, ChangeWave Research, iPhone, Mobile Advertising, Mobile Analytics, Mobile Devices, Mobile Marketing, mobile phone research, mobile phones, News, Predictions, Resources, Smartphone Buyers, Smartphones, smartphones,

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