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DQ News: What is it About Yogurt and Cupcakes?

The following is a guest post from the Blog Content Guild.

If you live in the U.S., you’ve probably noticed that cupcake shops and frozen yogurt shops have been doing increasingly well in the past few years. Both types of shops have been popping up all over the country, and they always seem to be full of people who need a quick fix for their craving for something sweet. Frozen yogurt and cupcake shops are so popular that you might even wonder how they’re able to keep up with their inventory management and always have delicious desserts on hand.

Some speculate that frozen yogurt and cupcakes are just a trend that will pass soon. Others believe that shops offering these sugary treats are here to stay. A few people are simply baffled by the popularity of such shops. After all, you can make cupcakes at home, and frozen yogurt has been around for decades. Why did people just start capitalizing on it? Well, here are some reasons why frozen yogurt and cupcake businesses might be doing so well:

• Sometimes you just want one cupcake. If you make cupcakes at home, it’s pretty hard to just make one. You usually have to make about twelve. If you don’t want to commit to eating twelve cupcakes or finding other people to help you eat them, it makes sense to go out and buy a single one.

• Frozen yogurt’s been around for a while, but it hasn’t been presented to us in such an innovative way until recently. It’s pretty cool to be able to choose from twenty frozen yogurt flavors and then go up to a fruit/candy bar and pick the toppings you want.

• Frozen yogurt is good for your stomach. Most yogurt shops offer several fat-free options. So, yogurt can seem like a healthy alternative to most desserts.

• Most cupcake shops sell specialty cupcakes that are appealing to consumers. If you’ve never had a carrot cupcake with cream cheese icing, you would probably be tempted to purchase one at a cupcake shop (if you like carrot cake).

• Both kinds of shops offer you plenty of different choices. If you’re in the mood for one mini-chocolate cupcake and one mini-vanilla cupcake, you can order each of them at the cupcake shop down the street. If you want to mix cookies and cream and red velvet frozen yogurt together, you can do that at a frozen yogurt shop.

These are just some of the many reasons these specialty dessert shops may be popular. All we know for sure is that people love going out with their friends for a cupcake or a cup of froyo, and these shops will probably continue to do well in the future.

Photo by Karin Hildebrand Lau/ShutterStock.

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