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DQ News: Google+ For Business

According to The Washington Post, social marketing recently saw a change in the way businesses should market themselves, especially with the addition of Google+ Brand pages.

These pages are incredibly important for a number of reasons. First, it has become increasingly evident that such pages will impact a site’s search engine optimization efforts. That is to say that, when users are logged in, the brands that they follow on Google + will likely show up higher in the search engine results they receive.

This allows small businesses to compete with the big guys, as they can attract and maintain a loyal following on Google + and forever alter the way their sites rank when their followers are signed into Google +.

Further, Google + Brand pages provide an important platform for deeper engagement — and small businesses need this to rise above the competition. +Hangouts allow businesses — from the companies’ creative minds to their CEOs — to hold video conferences with customers, potential customers and others. This way, Google + provides an opportunity for high- level transparency and engagement, and, when used correctly, can mean the difference between success as a small business and lackluster sales and customer appreciation in an economy that already leaves us smaller companies at a slight disadvantage.

How are you using Google+ to promote your business?

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mHealth: Google to Help Track, Combat Spread of Dengue Fever

Google is forging ahead with plans to help curb the tragic spread of Dengue fever around the world. According to a report from the BBC, Google is using search patterns about the spread of the disease in order to help health officials better prepare for ou

Is Google Figuring Out When Many Businesses Share One Address?

I noticed this a few weeks ago and emailed a couple of the local search chumps about it, then completely failed to blog about it. (Until now. Obviously.) Google has added a little messaging on Place Pages in situations when more than one business shares a

The Complete Small Business Marketer’s SEO Toolkit

The Complete Small Business Marketer’s SEO Toolkit

This content from: Du

Do You Have a Google Plus Account? Want One?

Do you have a Google Plus account yet? If you do, I’d love to connect with you, so add me with this link. If you don’t have an account, leave a comment below and I’ll send you an invite.

5 Google Plus Tips and Chris Brogan

5 Google Plus Tips and Chris Brogan

This content from: Duct Tape Marketing

5 Collaboration Tools Demonstrate How the Future Web Will Act

5 Collaboration Tools Demonstrate How the Future Web Will Act

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Alaska Airlines Invests in Flight Safety With New iPad Flight Manuals

Chalk up Alaska Airlines as the next major adopter of the iPad. According to the powers that be at Alaska Airlines, iPads will be used to help the transportation provider better use technology to enhance flight safety, improve efficiency and protect the e

Pentagon Classifies Cyber Attacks as Acts of War Worthy of Military Retaliation

On Tuesday, officials at the Pentagon – the hub of US national security – finished preparing its first formal cyber strategy, according to the Wall Street Journal. The Pentagon’s first formal cyber strategy, unclassified portions of whic

Twitter Rumored to Be Planning New Photo Sharing Service

Fresh from its acquisition of TweetDeck, Twitter apparently has another surprise in its social media bag of tricks. In the microblogging platform’s ongoing effort to regain some of the market share lost to competing third-party Twitter platforms, th