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DQ News: Happy Holidays May Be Better Than Merry Christmas

As a business owner, you understand how important it is to be accepting of your customer’s various beliefs and ideas. While you may have different beliefs or ideas, when it comes to making a good impression on your customers, accepting theirs is vital. At the holiday season, you may want to avoid the overtly religious cards in favor of more generic options.

Know Your Audience

To you, the greeting “Merry Christmas” may seem completely innocent. However, some people are sensitive to the underlying religious connotation of this greeting. If they do not celebrate Christmas, but rather celebrate Hanukkah or Kwanzaa, they may feel put off by a traditional Christmas card.

One way to avoid offending someone on your holiday list is to tailor your cards to each customer. If you know the religious bent of your customers, you can send an appropriate card. It will make a tremendous impact on your Jewish customers, for instance, if you specifically target them for a Hanukkah card, rather than a Christmas or generic holiday card.

This, however, is quite time consuming, and may not be possible in a business where you do not have that level of personal information about your customers. You will have to evaluate whether the potential benefit you could receive is outweighed by the additional time and effort you would have to expend to personalize your greeting this way. The answer may depend on the size of your mailing list. In instances where personalized attention is just not practical or possible, a generic holiday card may be a better option.

Generic Can Still Work

If you decide to go the generic route, you still need to pay attention as you select your card. A card that says “Happy Holidays” may still have a holiday specific picture on the front. Safe images are peaceful winter scenes, pictures of wreaths or other generic holiday décor, and even doves with an evergreen branch in their mouths.

These rules may not apply to your business if it is a religious based business. A church or Christian bookstore, for instance, can safely assume that most of its customers, if not all of its customers, follow a similar set of beliefs. Thus, sending religious holiday cards is safe and probably expected.

Even if you must go generic, be attentive to the quality of the card. Generic does not have to equate cheap. Take the time to find quality, yet appropriate, cards so that you can effectively reach your customer base at the holiday season, regardless of their beliefs.

About the Author: Monique Trulson works for eInvite invitations, an online retailer of holiday cards for business, destination wedding invitations, party invites, announcements and more.

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Photo Credit: Larry1732

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