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DQ News: In Copenhagen, gas stations are equipped for bicycle care

There’s a reason Copenhagen has come to be known as the “City of Cyclists”, and it’s the same reason we’ve seen so many bicycle-related innovations originate from there over the years. Aiming to please the legions of urbanites who use bicycles rather than cars to get around the city, Norwegian gas company Statoil has equipped five of its Copenhagen stations with Cykelpleje centers dedicated to bicycle maintenance and repair.

Reminiscent in many ways of Portland International Airport’s bike assembly stations for travelers, Statoil’s bicycle-friendly gas stations each feature a fold-down rack for hanging a bicycle while it’s being worked upon, according to a report on Copenhagenize. Equipped with an air hose, paper towels and plastic gloves, the stations allow cyclists to borrow a free bike care box with oil, tire levers, a hex wrench and more. Statoil has reportedly also added several other bicycle-related products to its stations’ stores, including patch kits and lights.

With oil companies now embracing bicycle culture, it seems there’s no denying the rising popularity of the vehicle. A growing market your brand could serve?

Website: www.statoil.dk/FrontServlet?s=sdh&state=sdh_dynamic&viewid=2080533
Contact: cykelpleje@statoilfuelretail.com

Spotted by: R. Steinberg

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