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DQ News: What You Can Learn from Tickle Me Elmo

Fifteen years ago, Tickle Me Elmo took over Christmas.

TThe hottest toy of the 1996 holiday season caused shoppers to turn vicious, inspired a whole new kind of black market (the $35 dolls sold at a several-thousand-dollar markup) and sparked a salacious scandal. During Tickle Me Elmo’s epic reign, Tyco “the toy company behind the mega-craze” saw its sales soar from $70,000,000 to an astounding $350,000,000, all thanks to a simple plush toy.

Since that mania a decade and a half ago, Tickle Me Elmo remains the benchmark for products’ must-have status.

OPEN Forum has a list of some things that you can learn from the genius marketing behind the frenzy.

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